Cendyn/ONE™ Debuts Data Intelligence Platform and Methodology at HITEC 2014

  • Cendyn
  • 06.25.14
Cendyn/ONE is strengthening its position as one of the industry leaders in data-driven digital marketing by demonstrating data intelligence solutions at HITEC.

By turning data to insight to action, Cendyn/ONE drives immediate measurable impact. Providing a fully integrated cloud-based software and services platform, the newly launched subsidiary of Cendyn offers a comprehensive solution for hotels' digital marketing challenges, which drives a more profitable marketing outcome and increases overall guest satisfaction and loyalty.

"Cendyn/ONE solves clients' data headaches better than anyone in the industry by capturing guest data and turning it into insights that increase conversion rates and create an immediately measurable ROI," said Tim Sullivan, Cendyn/ONE president. "At hotels and resorts, data lives in disparate systems. Our platform brings all data sources into one central location, allowing Cendyn/ONE to glean insights and execute data-driven digital marketing campaigns that drive high value FIT business and shift business from OTA's to direct bookings."

"Providing a single integrated view of guest history, value, behavior, desire, intent and engagement, Cendyn/ONE allows marketers to capture, store and analyze a hotel or brand's unique data, creating new and compelling ways to drive digital marketing performance.  Cendyn/ONE's team of data integration, analysis and optimization experts seamlessly combine first and third party data sources to create dynamically generated, one-to-one marketing across all digital channels: email, web, display, mobile, video, social and search. This data-driven marketing approach has proven to be four times more effective at generating results than campaigns that do not leverage a data-driven model."

"In response to a very challenging market climate in San Diego, we partnered with Cendyn/ONE to help increase our market share and bookings," said Sara Harper, director of marketing at Hotel del Coronado. "In six months, we generated $3.3 million in revenue using Cendyn/ONE's comprehensive marketing platform, far exceeding our expectations."

"To stay competitive, hotels need to utilize the flood of data now being generated by guests through digital channels," continued Sullivan. "Cendyn/ONE's team of data experts have developed a unique methodology that we call Data Intelligence, allowing us to unlock disparate first-party data silos within the hotel enterprise and turn them into highly targeted, and highly profitable digital marketing campaigns that result in brand affinity, guest loyalty and higher ROI."

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