Cendyn/ONE to be Awarded with Gold Award in 59th Annual Adrian Awards Competition

  • Cendyn
  • 01.28.16
The Hospitality Sales & Marketing Association International (HSMAI) will honor Cendyn/ONE and Hotel del Coronado with the Gold Adrian Award for digital marketing excellence for its winning entries in the 59th annual Adrian Awards, one of the largest global travel marketing competitions.

This year’s contest was one of the most competitive in history, garnering more than 1,300 entries from around the world, with entries judged by distinguished executives from all sectors of the industry.

In 2015, Cendyn/ONE launched a series of data-driven digital advertising campaigns that positioned the majestic Hotel del Coronado as the ultimate romantic Southern California destination and "the world's choice for creating inDELible moments and connections.” Following a strategy shift in 2014, Hotel del Coronado moved away from discounts to promote value added packages. Cendyn/ONE worked with the hotel to design dynamic, engaging, digital display ads which focused on experience rather than price, which resulted in a 32 percent uplift in bookings and revenue and a 7 percent increase in average daily rates.

Cendyn/ONE leveraged eInsight®, its fully Integrated Cloud-based CRM + Data-driven Digital Marketing Platform, to profile Hotel del Coronado’s high yield guests, learn from past campaign performance, and generate actionable insights for audience segmentation and geographic targeting to build a sophisticated look alike model. The integration of first party CRM data with programmatic advertising and real-time bidding (RTB) allowed the campaign to prospect, find and convert consumers that closely matched the profile of Hotel del Coronado’s best guests across their digital marketing channels. As a result, the campaign reached an affluent, in-market audience that booked at a higher rate.

“We are very proud to be part of Cendyn/ONE’s success," said Sara Harper, Hotel del Coronado’s director of marketing. "The Hotel del Coronado campaigns epitomize what digital advertising can do for hoteliers. It not only captured the essence of the resort, but also reached our ideal audience, leading to increased digital bookings and guest engagement."
“We are truly happy to share our success with Hotel del Coronado," said Charles Deyo, CEO and founder of Cendyn. "They have fully embraced our Data Intelligence platform and they always come to us with a clear strategic vision. Hotel Del challenges us every year with new ideas and inspires us to push the boundaries of digital marketing even further.”

Cendyn/ONE will receive the Gold award during the annual HSMAI Adrian Awards Gala, a black-tie affair attended by more than 1,000 hospitality, travel and tourism marketing executives at the New York Marriott Marquis on Feb. 16.

In addition to commending Cendyn/ONE’s award-winning work, the Gala and dinner reception honors lifetime achievements in travel/hospitality marketing, as well as The HSMAI Top 25: Extraordinary Minds in Hospitality Sales, Marketing, Revenue Optimization. All winning entries will be accessible in the Adrian Awards Winners Gallery online following the gala at www.adrianawards.com.

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