Clairvoyix Automates Canadian Anti-Spam Law Compliance

  • Clairvoyix
  • 07.14.14
Clairvoyix has announced enhancements to the Clairvoyix Hospitality Solution developed specifically to help its clients avoid the severe penalties associated with Canadian Anti-Spam Law (CASL) non-compliance.

All Clairvoyix hospitality clients currently running its software-as-a-service Internet deployed system will immediately benefit from this upgrade, without the need to install any additional software, and without any added cost.

The Clairvoyix solution will now contain a unique CASL privacy flag for each profiled past guest, so that marketers will be able to suppress known Canadian consumers who beforehand may have received an email promotion that would result in a violation of the newly enacted law. Addressing several key components of the law, the Clairvoyix technical team has developed a process to identify email addresses with a Canadian domain suffix, as well as past guests with a Canadian mailing address. Also noting that the Law does not apply to consumers who have transacted business during the most recent 24 months, Clairvoyix is leveraging their hospitality-specific marketing database, the Clairvoyix Knowledge Factory, to identify transaction records such as a PMS checkout that falls within the allowed time period.

"Our clients will appreciate our proactive approach to privacy issues, and the Canadian Anti-Spam Law is something every marketer should be concerned with", said Mike Schmitt, Clairvoyix's CEO. "Our clients are sending literally millions of emails every month, and automation is the only practical answer to this problem. Direct marketing continues to be a significant revenue generator for our hospitality clients, and anything we can do to help marketers increase ROI while addressing all the regulatory issues around privacy is an area where we will continue to apply significant resources."

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