Colombia’s Hotel Bogotá 100 Doubles Sales with Distribution and Booking Technology

  • SiteMinder
  • 01.23.18
Eighteen months after implementing distribution and booking technology from SiteMinder, a leading cloud platform for the global hotel industry, the independent Hotel Bogotá 100 reveals it has capitalized on Colombia’s record tourist arrivals in 2017 to more than double its online sales.

The hotel, located along the important Avenida Calle 100 in Colombia’s capital, said the technology has helped to resolve all the organizational challenges that were preventing staff from reaching their full potential.
“SiteMinder has been a great partner in growing our online sales. With one click, its platform uniquely allows us to update our room rates, generate reports and even watch our competition. It is a solution any hotel should implement,” said the hotel’s Commercial Director, Rodrigo Sarasti.
Hotel Bogotá 100 has 82 rooms equipped to cater to the needs of both leisure and business travelers. The hotel works with Marketing Hotelero, a local marketing and revenue management agency which recommended SiteMinder’s technology as part of a strategy to increase the property’s visibility on the world’s leading hotel booking channels, as well as enable direct bookings through the hotel’s website. In addition to doubling online sales, the solutions have removed the need for hotel staff to manually update pricing and availability in multiple extranets, thereby eliminating double bookings and reducing the cost to acquire guests.
“We were looking for a complete solution that was flexible, robust and reliable so we could make changes exactly as we needed them – and make those changes on mobile. SiteMinder was the only hotel technology provider that met our needs; they are the ideal business partner. Since starting our business, I haven’t seen another suitable alternative to them,” said Gustavo Marvel, executive director of Marketing Hotelero.
SiteMinder’s Director – LATAM, Rubi Perez, said, “We are delighted to share in the success of emblematic properties such as Hotel Bogotá 100, and have the confidence of trusted hotel advisors such as Marketing Hotelero. This is a wonderful indication of how the Colombian hospitality industry is beginning to welcome much-needed technological solutions such as ours.”

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