DORMERO Hotels Partners with SiteMinder

  • SiteMinder
  • 07.01.15
Germany's DORMERO Hotels group has announced that it has selected SiteMinder to support its plan of doubling in size by the end of the decade.

SiteMinder’s Channel Manager is now used by all of DORMERO’s nine hotels located in Berlin, Hannover, Halle (Saale), Dresden, Plauen, Frankfurt, Nuremberg/Reichenschwand and Stuttgart, and integrated with each property’s management system.
“Innovation is our passion at DORMERO and so it was important for us to select the latest, most powerful distribution technology as we continue to grow the size of our hotel portfolio,” said Max Herbst, head of revenue management at DORMERO.
“SiteMinder continually invests in its technology, making it the ideal partner for our current and future needs," said Herbst. "SiteMinder offers unsurpassed connections to both local and global channels, which is crucial when you are located in one of the world’s most tourist-ready economies1 and need to be reaching travelers domestically and from all around the world.”
DORMERO is a young, lifestyle-oriented hotel brand that provides affordable accommodation with modern technology and clean designs. DORMERO plans to double the number of its hotels to 20 by the end of the decade, starting with the rebuilt, 125-room Dorint Golf & Spa in Windhagen – now known as DORMERO Hotel Bonn Windhagen – which will be officially taken over by the group in August as the tenth addition to its fast-growing collection of hotels.
Through its partnership with SiteMinder, DORMERO now has access to more than 250 of the industry’s leading channels.
“With SiteMinder, DORMERO has a necessary platform to compete in today’s highly competitive market, through increased online revenue and significantly lower costs of guest acquisition," said Dai Williams, SiteMinder’s managing director – EMEA. "DORMERO was looking for a complete online distribution solution and we are pleased they have found that in SiteMinder’s Channel Manager, which offers DORMERO full control of their channels, inventory and setup, all from their integrated property management systems.”

1 Travel and Tourism Competitiveness Report 2015, World Economic Forum, 2015

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