Delphi from Newmarket Selected by Cosco Boao

  • Newmarket, an Amadeus company
  • 10.27.14
Newmarket® International, Inc. has announced that Hainan COSCO Boao Co., Ltd. (Cosco Boao) has chosen Delphi to optimize operations and enhance business growth.

Founded on March 20, 2006, Cosco Boao is a secondary subsidiary directly under China Ocean Shipping Company (COSCO). Cosco Boao has four business units: BFA Hotel (five-star), Boao Golden Coast Hotel (five-star), BFA Scenic Zone Management Company and Golf Club of BFA International Convention Center. Their world-class conference facilities and tourism venues provide experiences beyond expectation for guests.

“Known to all, Cosco Boao provides the permanent location for the Boao Forum for Asia, offering extensive conference and tourism services," said William Wu, deputy manager and marketing director of sales and marketing at Cosco Boao. "With growth of business and changes in the market, Cosco Boao faced some problems in our operations. We needed a solution to systematically manage clients, improve sales efficiency and evaluate business with data and information. After several rounds of detailed communication with the professionals at Newmarket, we are pleased to have selected Delphi.”

Delphi MPE (multi-property edition) enables Cosco Boao to address the entire sales and catering process, especially allowing the group management team to better serve group members with ease. They are able to analyze their business at any time by tracking market trends and improve sales effectiveness.

“Newmarket understands hospitality very well, far more than many other software companies. With technology solutions based on nearly 30 years of industry experience, Newmarket helps us automate staff operations, improve accuracy and increase revenue,” said Wu.

“We are honored to work with Cosco Boao,” said Jeff Hiscox, president and CEO of Newmarket. “I welcome Cosco Boao into our global family of customers and look forward to a successful partnership for many years.”

Related Articles
want to read more articles like this?

want to read more articles like this?

Sign up to receive our twice-a-month Watercooler and Siegel Sez Newsletters and never miss another article or news story.