Digital Alchemy Integrates with SpaSoft to Offer e-Marketing and Client Messaging Capabilities for Spas

  • Digital Alchemy, LLC.
  • 02.20.13
Digital Alchemy, a pioneer of electronic customer relationship management (eCRM) and e-marketing solutions for the global hotel market, announced a seamless integration with PAR Springer-Miller's industry-leading SpaSoft Spa and Activity Management System.

By automatically pulling guest data directly from SpaSoft, Digital Alchemy enables spas to coordinate dynamic eCRM messaging by customizing pre-arrival communications, including confirmation emails and amenity upselling as well as post-visit satisfaction feedback features. This unique capability enables spas to drive additional revenue through up-sells, reduced no-shows, repeat business, and increased loyalty.

Digital Alchemy helps spas craft profitable, long-term relationships with guests and offersopportunities to build incremental revenue through its eCRM email platform. Appointment confirmations, cancellation notices, pre-appointment marketing messages, and post-appointment offers can be automated and customized to upsell amenities and reaffirm guest loyalty. The Digital Alchemy platform includes guest feedback functionality to gather valuable customer intelligence. Messaging can be tailored based on the services booked, day of week, guest history and more. For example, guest booking a massage would receive a different communication than a guest booking a manicure.

"SpaSoft is one of the greatest names and finest products in the industry, and we are very proud and excited to extend our industry-leading Cloud-based services to their users," said Digital Alchemy CEO Don Hay. "The automated guest communications that this integration allows is sure to drive additional loyalty and revenue opportunities for spas of all types."

"The SpaSoft and Digital Alchemy integration reflects PAR Springer-Miller's commitment to partnering with industry-leading companies to provide our clients with the best competitive advantages," said Victor Vesnaver, senior vice president of sales and marketing. "SpaSoft's guest-centric design enables a higher level of service that dovetails perfectly with the dynamic communications provided by Digital Alchemy."

The SpaSoft integration is the latest enhancement to Digital Alchemy's line of comprehensive eCRM and e-marketing solutions for the global hospitality industry. Its flagship eRelationship module is designed to help hotels and spas of all sizes to craft profitable, long-term relationships with guests. With reservation confirmations, cancellation notices, pre-stay marketing messages, and post-stay greetings automated and customized to upsell amenities and reaffirm customer loyalty, Digital Alchemy offers myriad opportunities to build incremental revenue through its CRM email platform. "We leveraged our 13 years of hospitality e-marketing experience into the spa world with a single step," said Jasmine Koontz, Digital Alchemy's spa sales director.

To schedule a demo of the integration, please contact Jasmine Koontz at For more information on Digital Alchemy's comprehensive suite of CRM and e-marketing solutions, please visit

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