Fuel Increases RevPar for Hoteliers with Advanced Analytic Tool

  • Fuel - Hotel Marketing
  • 11.02.15
Fuel, a travel and tourism industry expert who help hotels drive more direct bookings, has developed the Fuel Gauge Marketing Dashboard.

The tool was designed with the property manager in mind and aims to simplify business processes, drive intelligent decision-making, improve guest experiences and increase revenue. Fuel Gauge places all relevant analytics information in one fully comprehensive dashboard, providing hoteliers real-time data and easy-to-read reporting. This is how simple and effective hotel analytics should be.
 
Hotel and resort mangers alike can now gain better insight into their website, booking engine, email marketing, social media, online reputation, guest satisfaction, organic and paid search, and more, all in one easy-to-use, multichannel system. With Fuel Gauge, hotel properties can operate in the fast lane, and even the smallest of properties can now compete with largest hotel brands.
 
Brittain Resort Management & Hotels (BRM) is the first to utilize the power of the Fuel Gauge to turbocharge marketing for its 14 properties. The platform’s rich analytical data offers BRM greater insight into each resort’s marketing efforts, as well as conversion, occupancy and revenue tracking. Social media and digital marketing are no longer a chore on each hotel's ever-growing to-do list, as now real-time tracking of its performance are just a few clicks away.
 
“This is the Holy Grail of digital marketing. You really have to see it to believe how powerful this tool really is,” said Stuart Butler, CEO of Fuel. “Fuel Gauge saves a property time and money and, by providing never-before available visibility into their data, enables them to make performance enhancing decisions in one place and in real time — giving our clients an edge and a competitive leg up against other major hotel chains in their area.”
 
Fuel Gauge allows Fuel’s clients to fully comprehend their marketing program’s effectiveness by tracking performance and assisting decision making for each property.
 
“This new technology makes us smarter,” said Patrick Norton, vice president of sales and marketing at BRM. “Competition is fierce. With the insights from the Fuel Gauge Marketing Dashboard, we are now more capable than ever at making business decisions that improve our guests’ experience, making us more efficient and preparing us for the future.”
 
After implementing Fuel Gauge and having this essential information at the ready, hoteliers won't remember how they were successful without it. Fuel Gauge makes your big data problems much smaller.



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