Genares Signs Agreement With Station Casinos

  • Genares Worldwide Reservations Services
  • 06.25.14
Genares™, the reservations technology provider serving hotels worldwide, has signed an agreement with Station Casinos to add nine of the gaming and entertainment company’s Las Vegas properties to its Business Travel Advantage (BTA) program.

“Station Casinos selected Genares as a sales and marketing partner because we offer results-driven methodology, tools and programs – including cutting-edge  technology, multi-pronged BTA, GDS connectivity and strong customer service – which will boost their sales efforts and spark growing business to their Las Vegas hotels,” said Debra Taube, Genares’ executive vice president business development.

Among the Station Casinos hotels now being supported by Genares programs are two AAA Four Diamond-rated properties:  Red Rock Resort and Green Valley Ranch Resort.  With Station Casinos currently investing $55 million in enhancing the facilities at Green Valley Ranch Resort and Red Rock Resort, the Genares connection will improve visibility and hotel booking opportunities in the competitive Las Vegas market at a critical time. The other Station Casinos properties added to the Genares network include: Palace Station; Sunset Station; Boulder Station; Santa Fe Station; Texas Station; Fiesta Henderson; and Fiesta Rancho.

“Genares has become a key resource in the development and execution of our business travel and online distribution strategies," said Chris Clark, Station Casinos’ leisure sales and online distribution manager. "Through our partnership we anticipate continued growth as we strengthen and optimize these valuable business segments.

Genares’ BTAdvantage program offers significant technology-based support to member hotels to increase their business travel sales. With the recent addition of web-based SalesConnect, Genares has greatly expanded the scope of how the BTAdvantage sales team and hotels work together to manage account databases and sales activities. Genares recently marked a technology milestone by completing a direct connectivity interface to the Sabre Global Distribution System (GDS), eliminating the traditional use of third-party switches to connect to Sabre and creating a state-of-the-art, seamless environment with multiple advantages for clients.

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