HFTP CEO Discusses Global Hospitality Technology Trends at the China Hospitality Technology Alliance Global Conference

  • Hospitality Financial and Technology Professionals (HFTP)
  • 11.12.15
Hospitality Financial and Technology Professionals (HFTP®) CEO, Frank Wolfe, CAE addressed more than 125 CEO, CIO and COOs from global hotel groups at the 2015 CHTA Global Conference on November 11–13 in Macau.

Wolfe shared his expertise on global hospitality technology trends. As a member of the advisory council for HFTP’s Hospitality Industry Technology Exposition and Conference (HITEC), the world’s largest hospitality technology event, Wolfe is in tune with the most current hot topics in the industry. Joining Wolfe, was Sunny Wang, executive director of the HFTP Asia Research Center.

“It was a great honor to speak to this international group of hotel executives,” said Wolfe. “The broad audience brought a variety of perspectives that highlighted the differences and similarities that come with doing business in regions across the globe.”

As the spokesperson for HFTP, Wolfe frequently speaks on hospitality finance, technology, social media and travel issues to varied audiences and has presented in more than 20 countries. In June 2011, he was inducted into the HFTP International Hospitality Technology Hall of Fame.

Recently, HFTP announced an extended partnership with CHTA for the purpose of furthering each association’s resources used to educate and certify hospitality technology professionals. The partnership between HFTP and CHTA is the latest step in HFTP’s long-term plan to fully expand across the globe. Participation in the CHTA Global Conference is part of this new alliance. HFTP is also a co-sponsor of the event.

“HFTP is grateful to partner with an amazing association such as CHTA,” said Wolfe. “By working together, both associations will be able to fully realize the goals we have set before ourselves. It is HFTP’s hope that CHTA members will take full advantage of the many resources, education and certification opportunities, and research that HFTP has to offer.”

Perhaps the most exciting element of the partnership, CHTA will jointly develop an additional localized hospitality technology certificate that would be a precursor to the Certified Hospitality Technology Professional (CHTP) certification offered by HFTP. To date, the CHTP program has certified numerous individuals dedicated to the advancement of both hospitality and technology.

"CHTA has been fully supported by the hospitality industry here in China and across the Asia-Pacific region as the only place to go for technology trends and innovative solutions for the future of the hospitality technology industry," said Jing Zhu, CHTA chair and CEO. "The partnership between CHTA and HFTP will help both of our organizations develop new education and market research opportunities that will transform all previous advancements."

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