HFTP and HSMAI Announce New Date for HITEC and ROC San Antonio

  • Hospitality Financial and Technology Professionals (HFTP)
  • 03.18.20
In light of the worldwide uncertainty stemming from the impact of the COVID-19 pandemic, the North American Hospitality Industry Technology Exposition and Conference (HITEC) has been rescheduled to October 26-29, 2020. In addition, the co-located HSMAI ROC Americas will take place October 26-27. Produced by Hospitality Financial and Technology Professionals (HFTP), the 48-year hospitality technology event is traditionally held annually in June.

At this time, HFTP has determined to take a proactive approach by rescheduling for later this year to allow time for group gatherings to be safe once-again; as well as, give attendees and the hospitality businesses they represent some space to focus and strategize on their economic recovery.

“The hospitality technology community depends on HITEC to meet, share ideas and gain knowledge on the latest industry developments,” said HFTP CEO Frank Wolfe, CAE, FIH. “HFTP feels it would be a disservice to the industry to outright cancel HITEC in 2020, this type of interactivity is crucial for our stakeholders to build back business. Thus we have committed to still produce HITEC this year with a shift in timing. Hospitality professionals will be able to discuss how best to use technology to accommodate efficiencies, while exhibitors will be able to work with their customers to meet these strategies.” HITEC San Antonio will continue to offer the same opportunities it annually presents, which has made it a must-attend event for the hospitality community. Attendees can expect a four-day education program planned and presented by industry experts. In addition to the education program, HITEC San Antonio will feature an exhibit hall hosting over 375+ companies. The companies display a range of products and services to support the hospitality technology industry. 

HSMAI ROC, where hotel revenue leaders unite for education, collaboration and innovation at the world’s largest gathering of revenue professionals in the travel industry, will have its main program at the Convention Center in San Antonio on Monday, October 26, with the 27th including HSMAI Chief Revenue Officer Roundtables, certification prep classes, and Partner Insights sessions. 

“HSMAI’s ROC has become the essential place corporate revenue leaders from over 120 unique hotel brands, management companies and ownership groups convene to discuss emerging trends and issues that directly impact the revenue and profitability of the hotel industry,” said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. “This year, more than even, it is vital that these thought leaders have the opportunity to come together to understand how to navigate the current landscape and lead the recovery of the hotel industry. We are thankful that we have been able to work together with HFTP to reschedule this year’s ROC to bring together the community of revenue leaders.”  

Also in 2020, HFTP will produce HITEC Dubai co-located with The Hotel Show Dubai taking place from September 14-16, 2020 at the Dubai World Trade Center in Dubai, UAE.


Hospitality Financial and Technology Professionals (HFTP) established in 1952, is an international, nonprofit association, headquartered in Austin, Texas, USA, with offices in Hong Kong, United Kingdom, Dubai and the Netherlands. HFTP is recognized as the spokes group for the finance and technology segments of the hospitality industry with members and stakeholders across the globe. HFTP uniquely understands the industry's pressing issues and assists its stakeholders in finding solutions to their challenges more efficiently than other organizations.


Related Articles
want to read more articles like this?

want to read more articles like this?

Sign up to receive our twice-a-month Watercooler and Siegel Sez Newsletters and never miss another article or news story.