HFTP to Hold HITEC Dubai as Extension of one of the World's Largest Technology Events for the Hospitality Industry

  • Hospitality Financial and Technology Professionals (HFTP)
  • 03.09.17
Hospitality Financial and Technology Professionals (HFTP®) announced that it will host HITEC Dubai November 14–15, 2017.

Building on the expertise of planning and producing one of the world’s largest hospitality technology shows, HFTP, producers of Hospitality Industry Technology Exposition and Conference (HITEC®), will host the inaugural HITEC Dubai at the Conrad Dubai – the center of the fast-developing markets of Asia and The Middle East. Produced in partnership with Naseba, the event will serve as the association’s third, and final, HITEC of 2017.
The new event will be a Middle Eastern counterpart to the tremendously successful annual HITEC which brings together thousands of individuals from the hospitality technology community to a different city in North America each year. This year, celebrating the 45th anniversary since the first HITEC in 1972, HFTP decided to break tradition and satisfy the increasingly popular demand with additional events in new regions with HITEC Amsterdam and HITEC Dubai.

“The international events will increase involvement and better accommodate not only HFTP members located in Europe and the Middle East but also the industry itself,” said HFTP CEO Frank Wolfe, CAE. “HFTP has been entrusted by the industry as one of the most reliable sources to find out about the impact of technology and finance on our enterprises.”

Planning for HITEC Dubai has begun, and will reflect practices and trends specific to The Middle East. The preliminary program will follow a similar format to HITEC Amsterdam (to be held March 28–30), with up to 80 booths, keynote presentations in the usual tradition of HITEC and education sessions on current technology topics for hospitality. Top regional experts will be diligently selected to volunteer their industry expertise on the HITEC Dubai Advisory Council and provide guidance for the event’s education program.

Reservations for exhibit space at HITEC Dubai are now being taken. HITEC Dubai also offers multiple sponsorship and advertising opportunities for exhibitors to increase impressions before and after the show. For more information, contact HFTP Exhibits Manager Alison Heathcote at Alison.Heathcote@hftp.org.

The partnership between HFTP and Naseba for HITEC Dubai will combine both organizations’ vast experience in the sector to build the ultimate hospitality technology platform in the United Arab Emirates region. Naseba will bring additional, local expertise to the inaugural event whereas HFTP will appoint a HITEC Dubai Advisory Council to assist in identifying education sessions and speakers. Both organizations will work together on production, marketing/branding, sponsorship, customer relations, logistics and more to ensure the success of the event’s core goals and objectives.

In addition to HITEC Dubai, in 2017 HFTP is producing its inaugural European counterpart HITEC Amsterdam March 28–30 and the larger HITEC Toronto June 26–29.

Related Articles
want to read more articles like this?

want to read more articles like this?

Sign up to receive our twice-a-month Watercooler and Siegel Sez Newsletters and never miss another article or news story.