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HSMAI Adrian Awards Recognize Future-Forward Campaigns in Travel Marketing

  • 01.22.20
More than 800 hospitality sales and marketing leaders gathered at the Hospitality Sales & Marketing Association International (HSMAI) annual Adrian Awards Dinner Reception and Gala at the New York Marriott Marquis to recognize excellence in travel advertising, digital marketing and public relations. This year’s award winners are making the future of hospitality brighter and better with their thought leadership and creative approaches to marketing challenges.

“The 2019 competition was fierce — entries had bold ideas and brilliant execution,” said Robert A. Gilbert, CHME, CHBA, president and CEO of HSMAI. “The winning Adrian Award campaigns went above and beyond, leading the future of hospitality marketing with impactful and dynamic campaigns that achieved measurable success for their brands.”
For 63 years the Adrian Awards have spotlighted excellence in hospitality advertising, digital marketing, and public relations. This year’s award winners were selected from more than 1,100 entries by senior industry and media experts for the following entry categories: advertising, digital marketing, public relations, and integrated marketing.
Gold Award winners across each category were recognized during the Adrian Awards Dinner Reception, which was co-sponsored by HSMAI, Google, and TravelClick, an Amadeus Company. Platinum winners receive the highest honor among each category’s Gold Award winners.
The highly anticipated Best of Show awards were chosen from the Platinum Award winners for three divisions: digital marketing, public relations, and advertising. The 2019 Best of Show winners are:
Digital Marketing “Best of Show” – Super 8 by Wyndham; Citizen Relations, Questus, Mullenlowe Mediahub, for its Super 8 #JOURNEYSAFE campaign
Public Relations “Best of Show” – The National WWII Museum and its agency, MMGY NJF, for The National WWII Museum | Owning an Entire News Cycle: D-Day with The National WWII Museum campaign
Advertising “Best of Show” – Ritz-Carlton Marriott International for its Stellar Dining Series
Advertising Platinum Winners:
Company; Agency
Best Western Hotels & Resorts; Ideas Collide; Initiative
Discover Puerto Rico; Miles Partnership
Newfoundland and Labrador Tourism; Target
Ritz-Carlton Marriott International
The Aruba Tourism Authority; Concept Farm, USIM
Digital Marketing Platinum Winners:
Company; Agency
AccorHotels, Fairmont Hotel and Resorts
The British Virgin Islands Tourism Board & Film Commission; MMGY Myriad
Marriott International; Facebook, The Lacek Group, M1M – Publicis, Virtue, 160Over90, Telescope
Red Roof
United Airlines; 360i
Visit Seattle; PB&
Super 8 by Wyndham; Citizen Relations, Questus, Mullenlowe Mediahub
Public Relations Platinum Winners:
Company; Agency
Contiki; The Decker/Royal Agency
Discover Dominica Authority; MMGY Myriad
DoubleTree by Hilton; Edelman
MCR and MORSE Development; BerlinRosen
Travel Michigan; Weber Shandwick
The James New York – NoMad; MMGY NJF
The National WWII Museum; MMGY NJF
Visit North Carolina & Discover South Carolina; Luquire George Andrews
VisitScotland; Laura Davidson Public Relations
Integrated Marketing Campaign Platinum Winners:
Company; Agency
Marriott International
The Aruba Tourism Authority; Concept Farm
HSMAI Foundation Talent & Leadership Award Winners:
Company; Agency, Category
SALT Hotels; MMGY NJF; Attracting new talent
Marriott International; Mitchell Communication Group; Developing emerging talent
Terranea Resort; Engaging existing talent
“This year’s Adrian Awards winners showed remarkable ingenuity and truly embraced new techniques in their campaigns,” said Fran Brasseux, HSMAI’s executive vice president.  
A panel of senior industry executives selected the HSMAI Top 25: Extraordinary Minds in Hospitality Sales, Marketing, and Revenue Optimization for 2019. Each extraordinary mind was honored by HSMAI at a reception and celebrated onstage during the Adrians Gala.
HSMAI also honored two industry leaders with HSMAI Lifetime Achievement awards. Bjorn Hanson, Ph.D., executive vice president, 795 Fifth Avenue Corporation, and director, Summit Hotel Properties, was recognized with the 2019 Winthrop W. Grice Award for Public Relations.
“From my first day working a hotel to tonight, HSMAI has been among the most important influences in my career,” said Hanson. “Thank you for this wonderful moment and memory for my family and me.”
Leland “Lee” Pillsbury, managing director, Thayer Ventures, was the recipient of the 2019 Albert E. Koehl Award for Hospitality Marketing. “We are in a service business, and that will never change”, said Pillsbury. “HSMAI has always stood for those values, and that is what makes this award so meaningful for me. I’m honored and humbled to receive this award and to join the extraordinary list of previous award winners.”
The Facebook Mobile Video Award went to DoubleTree by Hilton for its Cookies in Space campaign. In addition, the Corporate Social Responsibility Award was presented to Rosen Hotels & Resorts for its Tangelo Park Program.
HSMAI’s Adrian Awards Gala is featured in BizBash’s Top 100 Events in New York. Access this year’s event photos to view the excitement of the winners at the Adrian Awards Dinner Reception and Gala. Please credit “Natural Expressions NY for HSMAI” when using event photos.
For more information about the Adrian Awards, visit www.adrianawards.hsmai.org. To interview an HSMAI spokesperson about the event and the winners, please contact Nicole Quain at nquain@hsmai.org.

The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as the Marketing Strategy Conference, Adrian Awards, Sales Leader Forum and HSMAI ROC. 

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