HeBS Digital Receives Multiple 2014 HSMAI Adrian Awards

  • HeBS Digital
  • 12.08.14
HeBS Digital has been awarded seven HSMAI Adrian Awards this year for excellence in digital marketing.

The HSMAI Adrian Awards recognize the best in advertising, public relations and digital marketing in the hospitality and travel industries. They are judged annually by experts in hospitality, travel, tourism and media.

HeBS Digital won the following HSMAI Adrian Awards in the digital marketing division:

Gold Awards:
  • Website design: Nickelodeon Suites Resort, a world-famous family resort in Orlando, Fla.
  • Kids corner website: Nickelodeon Suites Resort
Silver Awards:
  • #RediscoveRED multichannel campaign: Red Lion Hotels, a collection of Pacific Northwest and British Columbia hotels
  • Website design: The Lodge & Spa at Brush Creek Ranch, an upscale dude ranch and activities resort in Saratoga, Wyo.

Bronze Awards:

  • Limited time offer application: Thompson Chicago, a premier boutique hotel in Chicago's Gold Coast
  • Cyber Monday campaign: Triumph Hotels, a collection of 6 luxury boutique hotels in New York City
  • Website design: Airlie Hotel & Conference Center, a conference destination near Washington, D.C.
All of the winning websites were built using HeBS Digital's proprietary content management system technology, The smartCMS, which recently won the prestigious Gold Stevie® Award in the best software programming/design category in the 2014 American Business Awards. The smartCMS empowers the property to have complete control over the textual, visual and promotional content on the property/chain website and features responsive/adaptive design for the three screens, an innovative smart personalization engine and one-to-one-marketing capabilities, reservation abandonment prevention technologies, as well as an enhanced merchandising functionality to highlight promotional offers and packages throughout the site.

"It's great to see that HeBS Digital's passion for helping hoteliers profit from the direct online channel, increase website revenue and customer engagements, and ultimately shift share from the OTAs results in esteemed awards like the HSMAI Adrian Awards," said Max Starkov, president and CEO of HeBS Digital. "We are honored to share these seven awards with our clients, who benefit tremendously from HeBS Digital's innovative digital technology and marketing applications, revenue-focused campaigns and websites that target and consistently surpass our clients' business goals and result in impressive ROIs."

The Adrian Awards are presented by the Hospitality Sales & Marketing Association International (HSMAI), an international organization representing all segments of hospitality, travel and tourism. The winners will be honored Feb. 23, 2015 at the Adrian Awards Dinner Reception & Gala in New York City.

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