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InnLink Certified as TripConnect Premium Partner by TripAdvisor

  • InnLink
  • 12.16.14
InnLink Central Reservation Services has announced that it has been certified as a TripConnect Premium Partner offering direct booking connectivity for independent hotels on TripAdvisor through the new TripConnect® instant booking feature.

TripConnect instant booking allows travelers to make a hotel reservation on TripAdvisor without leaving the site experience. The reservation is delivered directly to the property via InnLink and includes all guest information. This is a powerful and competitive new tool for independent hotels to grow their business and manage the guest relationship from the moment of the reservation. Hotels pay a commission on the booking after the guest has completed their stay.

“With TripConnect instant booking we are able to reach customers directly on the TripAdvisor site where they are reading our reviews. The TripConnect bookings allow us to have direct contact with the guest and save money on those reservations” stated Luis Aguilar, GM of Studio Inn and Suites. “Working with our connectivity partner InnLink makes management of instant booking very easy so it is a big win for our property.”

“The Premium TripConnect partnership with TripAdvisor fits perfectly with InnLink’s strategy of driving demand for our hotel clients through low cost booking channels," said Richard Corso, CEO of InnLink. "Studies show that TripAdvisor is second only to recommendations of friends and family in influencing the booking selection.  We love TripAdvisor’s new service; the commission rates are competitive and the direct model makes it easy to share guest information with the property at the moment of booking. Getting set up for TripConnect instant booking is fast and free, and we anticipate all of our clients will enroll in this valuable program."
“Premium certification opens up new opportunities for our connectivity partners by enabling instant booking functionality for independent hotels and bed & breakfasts” said Maud Larpent, director, Direct Connect Development, TripAdvisor. “TripConnect Premium Partners make it possible for their accommodation clients to drive more bookings from their property page on TripAdvisor, creating a smooth and easy booking process for the traveler and putting the hotel in touch with their guest from the outset.”

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