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Leading the Way: HSMAI Commercial Strategy Week

  • 04.20.23
The Hospitality Sales and Marketing Association International’s (HSMAI) Commercial Strategy Week will take place in person in Toronto, Ontario, Canada, from June 26-29, 2023.

HSMAI’s Commercial Strategy Week is Leading the Way in connecting senior leaders in hotel marketing in meaningful conversations about the most important strategic issues facing the business today and in delivering the most comprehensive revenue optimization event for the hotel industry. The week’s events reflect the convergence of marketing, revenue optimization, and other commercial functions into new and evolving commercial strategy organizations inside many hotel companies.
This year marks the 20th anniversary of HSMAI providing educational conferences focused on marketing and revenue optimization.  The HSMAI Marketing Strategy Conference, on June 27, will address the global trends and evolving customers and how they’re affecting hotel marketers, discuss what the future holds for marketing in hotels and explore the best practices to sharpen every-day skills and boost property performance. On June 28, HSMAI ROC Americas will delve into the latest traveler trends and insights, discuss travel data for maximizing revenue, address the global economic challenges and what these factors mean for hotels and travel, and share the best communication practices in the workplace.
“This year, we are looking forward to gathering the groundbreaking industry leaders together for the 20th anniversaries of HSMAI’s Marketing Strategy Conference and ROC Americas,” said Robert A. Gilbert, CHME, CHBA, president and CEO, HSMAI. “This will be an exceptional week and a unique opportunity for marketing and revenue optimization leaders to strategize and discuss innovative and effective ways to drive revenue and increase profits and address the changing needs of the industry.”

The line-up of educational sessions, presentations, and networking opportunities include:

HSMAI Commercial Strategy Week:
June 26-29
  • Strategic Roundtables on Marketing and Revenue Optimization Issues *by invitation
    • Brand Chief Digital Officers
    • Hotel Management Company Chief Digital Officers
    • Chief Distribution Officers
    • Chief Revenue Officer (CRO)
    • Ownership Commercial Executive
  • Certified Hospitality Digital Marketer (CHDM) and Certified Revenue Management Executive (CRME) Review Courses *separate registration required
  • Partner Insights Workshops
HSMAI Marketing Strategy Conference - June 27
  • General Sessions:
    • Global Trends & Evolving Customers…and what they mean for hotel marketing with customer experience enthusiast, Steven Van Belleghem
    • The Lightning Round: Insights Worth Sharing: “Lightning Bolts” covering generative AI, structuring commercial-centric teams, riding the “backwards brain bike,” and more
    • Executive Insights: A View from the Top
  • Awards Celebration
  • Breakouts: 12 breakout sessions over the course of the day will address the most important issues facing marketing leaders
HSMAI ROC Americas - June 28
  • General Sessions
    • Traveler Trends: Emerging Insights and Opportunities for Growth with Mike Dominguez, President & CEO, ALHI-Associated Luxury Hotels International, Amir Eylon, President & CEO, Longwoods International and Suzanne Neufang, CEO, GBTA
    • The Economic Outlook with Aran Ryan, Director of Industry Studies, Tourism Economics
    • Maximizing Revenue with Travel Insights from Google, Amazon, and Meta
    • Communicating with Impact as a Leader, leading communication expert and champion Karen Laos
  • Breakout sessions over the course of the day will address the most important issues facing revenue leaders.
Industry professionals also have the opportunity to participate in the CHDM Review Course or the CRME Review Course on Monday, June 26 as a part of the pre-event workshops and roundtables. Both courses review the key concepts covered in the certification study guide for the respective designated certification and allow participants to take the exam on-site immediately following the review course if they have submitted their application in advance.
Thank you to the partners sponsoring HSMAI’s Commercial Strategy Week events and programs:
  • Preferred: IDeaS Revenue Solutions
  • Platinum: Adara, A RateGain Company, Duetto, OTA Insight, Revenue Analytics, Tambourine
  • Silver: Amadeus, Infor, Pace Revenue, Sojern
  • Bronze: DerbySoft, Expedia Group, HFTP, Karen Laos Consulting, Miles Partnership, Milestone, Women in Travel Thrive
  • Supporter: CartStack LLC, Inntopia, Knowland, LodgIQ
  • Media: Hospitality Upgrade

The Hospitality Sales & Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as the Marketing Strategy Conference, Adrian Awards, Sales Leader Forum, and HSMAI ROC. Founded in 1927, HSMAI is a membership organization comprising more than 5,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at hsmai.org.

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