Loews Hotels & Resorts Launches Booking Tool Using Twitter

  • Loews Hotels
  • 11.15.13
New York – Loews Hotels & Resorts launched Social Reservations, a first-of-its-kind booking tool that allows guests to book hotel stays directly via Twitter using #BookLoews.

Starting November 19, 2013, Loews will add Twitter as a distribution channel for 16 of its properties (excluding the Orlando hotels), allowing the booking process to take place in an entirely new platform.

The process has been streamlined for social media and requires no calls to 1-800 numbers or online booking forms. Consumers simply type #BookLoews in a tweet to @Loews_Hotels to express interest and will be prompted by one of the brand’s Travel Planners to start a Twitter conversation. As soon as the guest is ready to make a reservation, the Loews Travel Planner will tweet them a link to a secure chat conversation to process personal and payment information in a secure, PCI-compliant, digital environment. Social Reservations makes it easier than ever for consumers to plan their travel at the time they like, in the medium they prefer.

To launch the Loews Hotels Social Reservations program in tweet-worthy fashion, Loews is offering a special promotion to the first 140 Twitter users who book a reservation using the new tool and the #BookLoews hashtag. At Noon EDT on November 19, the first 140 consumers to use the Twitter-based reservations system will receive a discounted rate of just $140 per night.* Naturally, the promotion and special rate is a nod to the 140-character-limit of a tweet.

“As we continue to evolve and build on our Social Media strategy, we are focused on meeting the needs of travelers throughout each stage of the travel continuum,” said Piper Stevens, Director of Social Media, Loews Hotels & Resorts.  “When it comes to reservations, we recognize that giving consumers the option of booking efficiently on a network where they are already engaging on a daily basis is going to set us apart and grow our consumer base in a meaningful way.”

Loews Social Reservations launches on the heels of the brand’s new blog, Wish You Were Here (www.loewshotelsblog.com) which is located on www.loewshotels.com and www.facebook.com/LoewsHotels.  Piper Stevens, the blog’s author, spent five months traveling to each of the Loews locations to document must-see attractions, entertainment, favorite food and beverage destinations, along with exciting property highlight and travel tips.

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