Lourve Hotels Group Signs On for Enterprise-wide Upsell Success with Nor1, Inc.

  • Nor1
  • 02.25.13
Louvre Hotels Group and Nor1,Inc. , a technology leader in upsell solutions, announced an agreement to implement Nor1’s end-to-end upsell platform at all of the hospitality group’s current and future hotels.

Nor1’s upsell platform is designed to meet the needs of forward-thinking hoteliers, such as Louvre Hotel Group, looking for a enterprise-level way to optimize revenue, loyalty and the overall guest experience at all key touch-points. Comprised of Nor1’s upsell solutions, eStandby Upgrade and FrontDesk Upsell, the data-driven platform creates a personalized commerce environment that enables hotels to make relevant and targeted upsell offers delivered post-confirmation, pre-arrival, at check-in, and throughout an individual guest’s stay.

The science and power behind the platform is in PRiME®, Nor1’s patented decisions intelligence engine. This breakthrough technology leverages predictive analytics and complex algorithms to make dynamic pricing and merchandising decisions based on a scientific understanding of guest behavior coupled with transactional data.

“This year, we are committed to deploying a well-defined e-commerce, distribution and revenue optimization strategy across our entire portfolio of hotels around the world,” said Chinmai Sharma, vice president of revenue and distribution of Louvre Hotels Group. “In our emerging markets and our established base, we recognize intelligent upselling as a critical component in driving incremental revenue and guest satisfaction. Nor1’s cutting-edge upsell technologies can help us achieve this and scale with our growth. We see this as an integral part of our overall strategy.”

“We couldn’t be more excited to work with Louvre Hotels Group, such a visionary team in hospitality; and are aligned on a common mission to help strategically grow revenues across their global portfolio,” said Nor1 founder and co-CEO Jason Bryant. “Nor1’s upsell platform powered by PRiME® is the potent combination that will enable Louvre Hotels Group to optimize bottom-line growth for every property while leveraging real data insights to better know each and every guest and that’s the key to lasting success.”

Visit Nor1 at ITB Berlin, March 6-10, Hall 9, Booth 207 to learn more about data-driven upselling. Contact sales@nor1.com to set up an appointment.

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