MICROS Systems, Inc. Selected by SONIC® Restaurants

  • Oracle Hospitality Food and Beverage Solutions
  • 08.21.13
MICROS Systems, Inc.'s point-of-sale solution, as well as enterprise solutions, has been selected by SONIC drive-in restaurants.

SONIC®, America’s Drive-In®, Selects MICROS’ Comprehensive Enterprise Solution

MICROS Systems, Inc. (NASDAQ: MCRS), a leading provider of information technology solutions for the hospitality and retail industries, announced that SONIC Corp. (NASDAQ: SONC), the nation's largest chain of drive-in restaurants with over 3,500 locations, has selected MICROS as its strategic enterprise solution partner.  Included in the solution is MICROS’ point-of-sale for drive-in transactions, as well as MICROS’ enterprise solution including Enterprise Management, Enterprise Inventory and Labor, Business Intelligence, and Loss Prevention systems for above drive-in operations. This enterprise solution will be provided in a SaaS model providing an economic and streamlined approach for SONIC and its franchisees to deploy and maintain its technology.

SONIC’s implementation of the MICROS solution has begun in corporate drive-ins and all new drive-in openings.  Installations at existing SONIC franchise locations will follow shortly thereafter.

Known for its friendly drive-in service by iconic Carhops, SONIC has one of the most differentiated service models in the quick-service industry.  MICROS’ advanced development methodology and flexible product architecture enabled the quick and efficient development of a next-generation solution for SONIC. 

The MICROS solution will include a new audio system that will enhance the drive-in experience and simplify operations. MICROS also developed customized eLearning content for the SONIC Learning Management System, providing a fully interactive training experience, which reduces drive-in training and provides managers with both training scores and employee feedback.

“We look forward to standardizing our POS and Enterprise Back Office systems across the SONIC brand.  MICROS’ ability to quickly understand our requirements and develop a complete solution that exceeds our specific requirements was impressive,” stated Craig Miller, senior vice president and chief information officer for Sonic Corp.  “We also look forward to improving customer service, operations and achieving gains in profitability through enhanced loss prevention, and better controls on inventory and labor.

“MICROS’ open technology and advanced integration capabilities will support SONIC’s enterprise technology strategy including enterprise supply chain, SONIC’s customer facing digital strategy and significantly enhance SONIC’s business analytics capability” added Mr. Miller.

“We are honored to be selected by SONIC as its strategic technology partner,” said Jenny Kurdle, executive vice president, United States & Canada for MICROS. “With MICROS’ innovative food and beverage technology solutions, advanced eCommerce capabilities, and open systems platform, we are uniquely positioned to help SONIC increase guest satisfaction, facilitate business operations and grow its business.”




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