MSI and Digital Alchemy Partner to Serve Properties

  • Multi-Systems, Inc. (MSI)
  • 01.29.13
Multi-Systems, Inc. (MSI), a cloud services hospitality technology solutions provider, announced its successful partnership with Digital Alchemy to provide seamless integration between its NovaPLUS property management system and Digital Alchemy’s CRM services.

Don Hay, Founder and CEO of Digital Alchemy said, “Collectively, as hospitality technology people, MSI and Digital Alchemy are focused on implementing new revenue streams for our customers and in creating guests for life. With these mirrored business ethics, we’re proud to partner with MSI—and most enthused about ‘wowing’ their customers.”

Two Arizona NovaPLUS properties which were the first to deploy the direct database integration offered their input:

“This powerful commodity allows real-time information sharing of guest profiles and reservation data from NovaPLUS,” said Lonnie Lillie, general manager of Best Western Plus Arroyo Roble Hotel in Sedona. “Additionally, our guests receive an eye-catching HTML email confirmation, including a photograph of the room type chosen, and other key messages following the confirmation. It’s a great way to communicate more of what our property offers without saying a word. That’s invaluable imagery.”

Likewise, Elizabeth McIntire, general manager of Best Western Plus Inn of Sedona said, “The team at Digital Alchemy made the design set-up a great experience. They understand our business and had great suggestions to make the most of this awesome tool. The attractive way this technology showcases our hotel via guest confirmation emails offers us immediate feedback, relationship building, and opportunities for increased revenue. Our guests love the contact, and my team loves the monitoring abilities. It’s a real win-win situation!”

Robert Bansfield, MSI senior executive officer said, “Together, MSI and Digital Alchemy are a dynamic duo. Our combined marketing efforts are geared to providing assistance to hoteliers who, in turn, are marketing to their customers. We are more than pleased with the quality outcome of the integration for our Best Western customers. Moreover, Digital Alchemy’s professionalism is a natural extension of MSI’s Guiding Principle: to continually improve and enhance our solutions and services.”




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