Marketing in a Digital World: Best Practices and Innovations for Hoteliers at HSMAI’s Digital Marketing Strategy Conference

  • HSMAI
  • 12.10.18
The Hospitality Sales and Marketing Association International (HSMAI) will bring together senior hotel and travel marketing professionals at its 2019 HSMAI Digital Marketing Strategy Conference on January 23 at the New York Marriott Marquis.

Conference attendees will gain strategy-focused insights and solutions into “Marketing in a Digital World” from presentations with practical applications, thought-provoking conversations, and exposure to the latest tools to drive revenue and engage guests. HSMAI’s 2019 Digital Marketing Strategy Conference will take place the day after the HSMAI Adrian Awards Gala.
 
“The hospitality industry has its name for a reason; it’s all about people and making them feel welcome, and making their travel experiences seamless, and memorable—from start to finish,” said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. “And so, for the 2019 HSMAI Digital Marketing Strategy conference, we’ll be zeroing in on the customer journey.”



In keeping with this emphasis on the customer journey, this year’s conference speakers and sessions will address new developments in marketers’ efforts—online and off—to connect with, track, and influence consumers throughout all phases of their travel.
 
Opening Keynote: Marketing in the Age of Assistance

The one-day conference will be kicked off by Keynote Gopi Kallayil, chief evangelist of brand marketing at Google, who will explain how successful brands improve personal assistance and reduce friction at consumer touchpoints. 



Chief Marketing Officer Panel: A View from the Top

Attendees will be treated to a candid panel discussion featuring leading chief marketing and digital officers on marketing hotels in a digital world. 



Digital Talks: Insights Worth Sharing

In 7-minute, lightning-round style talks, executives will share case studies and ideas for driving revenue and profit that attendees can apply to their own properties or can gain better understanding of key high-level concepts. 



The Promise of AI

AI is an overused buzzword. Are hotels ready for the reality of it? David Atkins, principal and co-founder of Digital DNA Infusion, will discuss how the first “killer” app for artificial intelligence that could impact hospitality, travel, and tourism is coming sooner than most hoteliers think. When it does, it will likely cause massive, wide-ranging impacts to all aspects of hospitality, travel, and tourism similar to those that accompanied the interstate highway system in the United States.



Breakout Sessions on Priority Issues for Hospitality Marketers
The 2019 HSMAI Digital Marketing Strategy Conference will also feature 12 breakout sessions—more to choose from than in previous years—throughout the day. Attendees can look forward to exploring diverse topics, including the following: traveler data trends and booking behavior, influencer marketing, legal considerations for digital marketing, personalized marketing, optimizing user interface and the consumer’s booking portal experience, and harnessing digital opportunities to inform pricing decisions. The breakout sessions have been categorized into 3 topic tracks: Marketing Strategy, Digital Tactics, and Cross-Discipline Integration.



Thank you to HSMAI’s conference partners. Silver: BCV, Booking.com, Cendyn, Milestone, Tambourine, and TravelClick. Bronze: DerbySoft, Expedia Group Media Solutions, HEBS Digital, IDeaS – A SAS Company, Knowland, Koddi, Stackla, TRACK Hospitality, and Triptease. To learn more about partnership opportunities, please contact Elise Rhinehart at erhinehart@hsmai.org.



Early registration rates available until Dec. 21, 2018. Hotel group rates also available. View the full agenda for additional information and to register for the event. Media passes are available by contacting Andrea Bomar at abomar@hsmai.org.

The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth.


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