Newmarket Announces Full-Service Marketing Solution for Hospitality

  • Newmarket, an Amadeus company
  • 02.20.13
Newmarket® International, Inc. ("Newmarket"), a proven business solutions provider for empowering hospitality organizations to lower costs and increase revenue, while improving customer satisfaction and guest loyalty, announced its strategic relationship with New Media Hospitality, a full service interactive marketing agency that specializes in multi-channel marketing for hotels and resorts.

As part of its commitment to be the global leader of purpose-built hospitality business solutions, Newmarket has forged a strategic relationship with South Carolina-based New Media Hospitality. The agency features a unique range of marketing skills including traditional interactive services, campaign management, advanced email marketing, creative design, and database management for customers worldwide.

“Hospitality organizations must effectively compete in today's marketplace, and New Media Hospitality provides the marketing strategies, best practices and tactical ideas for customers to optimize Newmarket solutions,” states Jeff Hiscox, president and CEO of Newmarket. “Many of our customers need specialized marketing assistance by experienced professionals that understand technology. We are excited to have New Media Hospitality as part of the Newmarket Place suite of solutions.”

Without the need to search out an additional vendor, Newmarket can now offer to clients the full lifecycle of marketing options from a proficient resource so they can effectively understand, target and appeal to their customer base with measureable ROI. Creative services are now available to hospitality organizations under the New Media Hospitality banner, such as:

Integrated multi-channel marketing
  • Strategic marketing planning and positioning
  • Email marketing and integrated Email Service Provider (ESP) platform
  • Full service hospitality marketing
  • Website design, coding and content management
  • Mobile sites and mobile marketing
  • Loyalty portal design
  • Creative services
  • HTML and CSS coding
  • Search Engine Marketing (SEM) and optimization
  • Social media management
  • Reputation management

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