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Nonius Acquires Criton as Demand for Mobile Technology in Hospitality Soars

  • Nonius
  • 03.15.22
Nonius, a global hospitality technology solutions vendor has announced today that it has acquired award-winning hospitality tech provider Criton, the UK’s largest provider of guest apps for independent hotels. The merger of Criton with GuestU, Nonius’s mobile solution, will create an unparalleled offering in the hospitality sector allowing the merged companies to better serve a market that has grown exponentially since the pandemic hit in 2020.

Nonius was founded in 2005 and serves over 3,950 hotels across the world with internet access, networks management, interactive TV, digital signage, voice and more recently they have significantly added to their GuestU platform, as market demand for mobile solutions continues to grow. GuestU leverages the Nonius integrations hub which enables hotels to access multiple integrations within one app and offer their guests an in-depth digital experience.

Criton was founded in 2016 by Julie Grieve and provides white-labelled guest apps to over 300 locations including hotels and serviced apartments, which allow them to offer a fully digital guest journey. The pandemic, in particular, saw significant growth in demand for Criton’s product as hotels grappled with how they could meet guest demand for contactless solutions allowing speedier check-in, use of mobile key which allows guests to go directly to their room and mobile ordering.

The combined mobile business unit will serve 700 hotels and serviced apartments worldwide.

Antonio Silva CEO and co-founder of Nonius said,  “At Nonius we have spent the past 17 years building and scaling a business which provides solutions to the global hospitality sector. We have been watching Criton’s growth in the market with interest over the past 5 years and we are delighted that we have been able to agree on terms to acquire Criton. Since its inception, Criton has grown an inspiring client list and we are now starting to implement our plan to fully integrate our platforms to create a world-leading offering from which hoteliers and their guests can benefit.

In Criton, we have found a business with a similar customer ethic and this acquisition gives Nonius an excellent customer base within the UK from which to continue to scale.”

Julie Grieve, founder and CEO of Criton said, “I am delighted that we have agreed on terms with Nonius, a well-respected and innovative player in the hospitality market. I’ve been hugely impressed with their Nonius Hub and believe that together, our products will deliver exactly what hoteliers and their guests want, simple and effective mobile solutions bringing much needed digital transformation to a sector that has a challenging technology landscape and has been significantly impacted over the past 2 years of the pandemic.

Since starting Criton we have always taken a customer-first approach, I am hugely proud of all we have achieved and I firmly believe this merger will create a world-leading mobile service allowing hoteliers to embrace the digital service their guests are demanding.”

Julie Grieve will continue as Director of Criton. The deal value has not been disclosed

Nonius is a global provider of solutions to the hospitality industry, co-founded in Portugal in 2005 by Antonio Silva and Leonel Domingues.The company has been growing over the years based on organic growth and strategic acquisitions. The first acquisition happened 10 years ago but more recently and also on the mobile landscape, it acquired GuestU. Nonius has more than 17 years of experience in the design, development and delivery of products and services for the hospitality industry. Nonius products can be found in more than 410,000 rooms worldwide – in Hotels and cruises of the most renowned international chains.

The products comprise Guest Internet Access (GIA | WI-FI), CAST (Support for Chromecast), TV & Headend (Interactive | IPTV | COAX), Digital Signage, Voice (IP | Analog), Mobile Apps, Guest Content (TV Channels & Movies), Check-in automation, marketing and unlocking data. Nonius’ success has been built by forming long term trusted relationships with our clients and partners combined with our focus on building products that drive efficiency, boost profitability, innovate and deliver an exceptional guest experience. Nonius is a proud corporate industry member of the Hotel Technology Next Generation - HTNG - trade association and is certified according to NP EN ISO 9001:2015.

For further information regarding Nonius, please visit https://www.noniussolutions.com

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