Nor1 Announces Partnership with Principal Hayley Group (PH Hotels)

  • Nor1
  • 10.23.13
Nor1, the providers of upsell solutions to the hospitality industry, has announced a partnership with Principal Hayley Group (PH Hotels) to offer personalized upgrades to the guests throughout the brand's 23 hotels.

Principal Hayley Group to Offer Hotel Guests Personalized Upgrade Offers with Nor1’s eStandby Upgrade

Wanting to give their guests a differentiated stay experience, Principal Hayley Group (PH Hotels) has entered into a partnership with Silicon Valley-based Nor1, Inc., the technology leader in upsell solutions, to make personalized upgrade offers to guests at the brand’s 23 hotels.

All properties are now utilizing Nor1’s signature eStandby Upgrade™ including the group iconic city centre hotels such as The George Hotel, Edinburgh, the St David's Hotel, Cardiff, the Grand Central Hotel, Glasgow and the Hotel Russell, London. Nor1’s eStandby Upgrade is a post-booking upsell solution that automates upgrade offers through a data-driven approach. These standby offers are delivered via the booking confirmation or pre-arrival emails, for premium room types, amenities and hotel-specific services that guests can then request to receive, and pay for, only if the upgrades are available at check-in.

Additionally, a number of PH Hotels will soon deploy Nor1’s FrontDesk Upsell solution through an integration with Micros OPERA™. FrontDesk Upsell is engineered to empower front desk agents with intelligent upsell and cross-sell offers for guests at check-in. FrontDesk Upsell optimizes revenue beyond what is possible with manual upsell programs, and can be configured to automate a staff incentive program.

“The offers that Nor1 is helping us to create are one more way that we can deepen the relationship with our guests and make their experiences with our hotels exactly what they want them to be,” said Alan Corlett, Sales and Revenue Director for PH Hotels. “For our hotels, it’s a proven way to grow incremental revenue while pleasing their guests.  A win-win situation for all.” 

“We are pleased to partner with PH Hotels, a leading hospitality brand in the UK.  These hotels understand the nuances of pleasing their guests while running a business, ” said Jason Bryant, Founder and co-CEO of Nor1, Inc. “That is why upselling is important. When done correctly, it has a direct positive impact on guest satisfaction and property revenue and profit.”

Nor1’s upsell solutions are powered in real-time by PRiME®, Nor1’s patented decision intelligence engine and platform that uses buyer-behavior dynamics, predictive analytics and complex algorithms to make post-purchase pricing and merchandising decisions for the hotels.  PRiME identifies what the right offer is for a particular guest; and dynamically makes offer at exactly the right time, driving conversion and guest satisfaction. Through integration with the brands property management system, Micros OPERA™, the hotels will be able to reach nearly all guests making reservations with these value-add offers as well as easily fulfill them and inform the guests as they check-in.

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