Oracle MICROS Strengthens Partnership with SiteMinder to Enhance Distribution Offering for Hotels

  • SiteMinder
  • 02.26.15
Oracle MICROS and Siteminder have announced an enhanced partnership through the integration of MICROS-Fidelio Suite8 property management system software with Siteminder's cloud platform for hotel distribution.

The move – which comes just a week before ITB Berlin where both companies will be present – will allow hotel users of Suite8 to benefit from live rates and availabilities, and reservations, being delivered from their online booking channels to their PMS in real time.
 
“With online bookings expected to grow by seven percent in the European travel market this year, in spite of economic and geopolitical challenges[1], it was crucial for us to select a reliable, fully-integrated solution for our hotel customers," said Tobias Fahnert, vice president hotel development EMEA. "For years, MICROS has enjoyed a terrific partnership with SiteMinder through its deep integration with our OPERA PMS and ORS, so they are a partner we know and trust."
 
“This new integration will allow our customers, particularly within Germany and other parts of Europe, to generate new and more sustainable revenue, whilst lowering their cost of guest acquisition and eradicating the need for manual data capture of online reservations,” said Fahnert.
 
SiteMinder, one of the leading cloud platforms for hotel distribution, provides complete two-way integrations for PMSs and integrates with more than 100 PMSs globally.

Over the 12 months ending June 30, 2014, the SiteMinder cloud platform for hotels spearheaded the delivery of more than 18 million reservations worth over $7.4 billion in revenue for its global hotel customer base.

Speaking on Germany, Jason Lewis, VP sales for SiteMinder’s EMEA region, said it is one of the company’s key markets due to its immense growth potential.

“Germany remains the world’s largest outbound travel market, ahead of booming markets such as the U.S. and China, and it is expected to maintain its two percent growth rate in 2015.[2] On the flipside, Germany was also one of the world’s top six long-haul destinations last year, proving it is a market where local hotels can benefit from connections to global travelers and that is what SiteMinder offers to its customers," said Lewis. “We are delighted to enhance our partnership with MICROS and help their customers secure more direct connections with more than 250 of the world’s leading distribution channels.”
 

[1] European Online Travel Overview Tenth Edition, Phocuswright, 8 January 2015
[2] ITB World Travel Trends Report 2014/2015, IPK International, December 2014



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