Pan Pacific Hotel Group to Deploy Cloud-based GroupMAX from Passkey

  • Passkey (now a part of Lanyon)
  • 03.12.13
Passkey announced that the Pan Pacific Hotels Group will deploy the GroupMAX hotel booking technology to better service and support its booming meetings, conference and exhibition clientele of Southeast Asia.

Pan Pacific Hotel Group Brings Innovation to Southeast Asian Meetings Market With Passkey

The MICE (Meetings, Incentives, Conferences and Exhibitions) sector in Southeast Asia is, simply put, booming. To better its service offering in the sector and to support the growing demands of its group and meetings clientele, the Pan Pacific Hotels Group is deploying Passkey's cloud-based GroupMAX hotel booking technology across key properties in Australia and Singapore.

With GroupMAX, Pan Pacific Hotels will now be able to automate its group reservations process and improve the overall meetings experience for both guests and meeting planners. As importantly, hotels will now be able to offer a wide range of room upgrade options, extended stays and other hotel amenities to MICE groups, all in a personalized way that is consistent with the strategy and branding of Pan Pacific.

"GroupMAX is not only going to make our jobs much easier, it's going to enormously strengthen our offering to the MICE market," said Craig Bond, area general manager of Oceania at Pan Pacific Hotels Group. "We're extremely excited to implement GroupMAX, as it will assist with delivering a seamless experience to our clients."

GroupMAX is built to manage hotel bookings for events of any size, and supports the needs of global hotels including multiple languages and currencies, making it the ideal solution as Pan Pacific deploys it across multiple countries. Pan Pacific Hotels Group is in the process of launching GroupMAX across five properties within the company's regional portfoli

• Pan Pacific Singapore
• PARKROYAL Melbourne Airport
• Pan Pacific Perth
• PARKROYAL Darling Harbour
• PARKROYAL on Pickering

"Pan Pacific is at the forefront of introducing technology and processes to the meetings industry in a part of the world where steady adoption of some these capabilities is only just beginning," said Greg Pesik, CEO and president of Passkey. "We're also doing a lot of learning as we go, but this is why having great partners like Pan Pacific is so invaluable - together we're making meetings innovation like GroupMAX work in Asia."

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