Plan A PR & Marketing Chosen as Agency of Record for The Rainmaker Group's Hospitality and Gaming Division

  • Plan A PR & Marketing
  • 08.05.16
Plan A PR & Marketing, Inc. a full-service PR, marketing and communications firm specializing in the global B2B hospitality sector, has been selected as the agency of record (AOR) for The Rainmaker Group, a provider of profit optimization and demand-cycle solutions for the hospitality and gaming industries.

Effective Aug. 1, 2016, Plan A will represent The Rainmaker Group to both trade and consumer media outlets, and will be responsible for implementing targeted PR and marketing strategies for their rapidly growing hospitality and gaming business.

“We believe that Plan A’s extensive experience and specialized knowledge of the ever-changing hotel technology industry will be a driving force behind the success of our partnership,” said Dom Beveridge, executive vice president demand generation at Rainmaker. “We have aggressive goals for continuing our growth trajectory of the past several years, and we trust that the experience and expertise of the Plan A team will deliver the powerful results we need to achieve those objectives.”

With a reputation for taking its hotel technology clients to the next level by maximizing media exposure and leveraging a diverse range of marketing opportunities, Plan A ensures that all strategies align with the ideals and goals of its clients. The focus of the Rainmaker campaign will center on maintaining the company’s already well-established name in the gaming industry, while further increasing brand visibility in the general hospitality industry through positive media relations, targeted communications and integrated marketing strategies.

“Over its 18-year history, Rainmaker has forged a distinguished reputation in the industry, and we couldn’t be more thrilled to represent such a prominent group,” said Andrea Mane, president of Plan A. “Their growing portfolio of revenue optimization tools is unmatched in the hotel sector, and we look forward to communicating that to their target markets, in order to facilitate their continued growth.”

For over two decades, Plan A has represented an elite roster of clients spanning the hospitality industry, many of whom create advanced and highly specialized technology solutions for optimizing services in this dynamic global industry.




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