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Ponterra Business Advisors Advises Digital Alchemy on Sale to TravelClick

  • Digital Alchemy, LLC.
  • 04.12.18
Ponterra Business Advisors (Ponterra), a travel and hospitality technology industry investment bank, announced that it has advised Digital Alchemy, a customer relationship management (CRM) solution provider to the hospitality industry, on its sale to TravelClick.

This transaction is the ninth deal Ponterra has closed in the travel/hospitality technology industry since 2014 and the second it has closed in just the last four months.
Ponterra also provided strategic investment banking advice to Ireland-based Bookassist Holdings Limited on its December 2017 cross-border sale to Canadian-based Constellation Software's Jonas Operating Group.
"The application of technology to the traveler or guest experience is red-hot right now," said John Rovani, managing partner of Ponterra Business Advisors. "There's a growing 'consumer-first' mentality in the industry where providers are trying to wow customers with things that make their experiences more integrated and seamless. Digital Alchemy's CRM platform is a great complement to TravelClick's already-robust offering, which will help strengthen their market share and better position them for future growth."  
"Preparing your company for exit can be a challenging time for any business," said Don Hay, founder and CEO of Digital Alchemy. "Ponterra Business Advisors worked with us every step of the way to run very thorough and successful go-to-market and transaction processes. Their unique knowledge and insight into the industry, coupled with their personalized and no-nonsense approach helped us achieve a successful outcome with a great company."

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