RoamingAround Engages Boston Harbor Hotel Guests with Mobile Photo Share

  • RoamingAround, LLC
  • 12.19.13
RoamingAround provided social media awareness at Boston Harbor Hotel's debut Winter on the Wharf event.

The first time event is a seasonal compilation of food, drink and merriment, anchored by a new 2,500 square foot ice skating rotunda rink and located under the hotel's archway. To make the event memorable and take it viral, the Boston Harbor Hotel presented Bostonians, visitors and adventurers with a digitally branded photo of themselves enjoying the festivities, complements of mobile photo share by RoamingAround.

Mobile Photo Share is a fast way to engage with attendees and leverage mobility by instantly sharing photos with their friends and colleagues across some of the most popular social media channels. Each photo features a custom, digitally branded frame designed to promote the event. Within seconds of a photo being taken, the image is sent via SMS text messaging to the photo subject, who in turn can instantly upload the image to their favorite social networking site, expanding the reach of your brand. mobile photo share software provides analytics to help measure the effectiveness and track added exposure of the campaign.

"We are thrilled that RoamingAround could be at the Winter on the Wharf Grand Opening, and not only help to commemorate the event, but significantly enhance the mobile and social media marketing efforts of the Boston Harbor Hotel," said Sarah Smith, RoamingAround vice president of sales and marketing. "Mobile photo share analytics show that more than 120 pictures were taken, resulting in 634 total views on Facebook and Twitter, or more than five views per picture in a 24 hour period. The analytics will continue to mount over the coming days as pictures continue to be shared and viewed on social media."

“We loved having Roaming Around as part of our season opener celebration," said Stephen Johnson, Boston Harbor Hotel general manager. "Our guests loved their mobile photo share offering and it was fantastic to see all of the social media engagement and excitement created around the photos.”

For three hours, RoamingAround's mobile photo share team ambassadors took photos of attendees engaged in the festivities. Photos were taken of visitors waiting to get on the ice, those skating, those enjoying refreshments in the Wharf Room and those visiting with Santa Claus.

"Mobile Photo Share is so much more than just snapping and sharing a photo," said Smith. "This mobile marketing tool enables hotels to capture phone numbers and other vital information from participants. That data, with proper guest opt-in, can then be used for future mobile SMS text marketing campaigns and for single and multiredemption mobile offers."

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