Rocco Forte Hotels Partners with eRevMax

  • eRevMax
  • 02.12.14
Rocco Forte Hotels has partnered with eRevMax to leverage RateTiger Shopper for real-time pricing data, managed report services and competitor rate analysis to maintain its market leadership position.

The five star European property portfolio has taken room rate management to a new level of sophistication by using intuitive market intelligence data available from RateTiger Shopper that provides insight to each property’s market position against local competitive sets, in order for Rocco Forte Hotels to maintain and communicate it’s true value  to their loyal customer base. Further, the managed reports feature offers flexibility in terms of rate report frequency (daily, weekly, and monthly) as well as the enhanced quality of shopped data which allows Rocco Forte to take pricing decisions confidently.

“My principal reason for selecting eRevMax's Rate Shopping tool is the pursuit of best in class technology throughout all levels within the field of pricing and distribution, which we believe RateTiger represents,” said Christopher Cooper, group director of revenue management for Rocco Forte Hotels. “eRevMax’s direct interface with Ideas RMS delivers all rate data into a single repository that makes our rate analysis immediate. Our properties can make more intuitive rate decisions by matching IDeaS rate recommendations with live rates across the sales channels. This gives us full control over our pricing decisions and revenue strategies.”

“Rocco Forte Hotels offers luxurious world class accommodation and it’s our pleasure to be a partner in their success," said John Seaton, VP sales EMEA at eRevMax. "With RateTiger, the hotel group optimises its current and future rates by matching pricing data apples-to-apples for effective rate decision making. Furthermore, the Rocco Forte Hotels team can also monitor rate parity across various sales channels for all their properties easily and efficiently.”

RateTiger’s shopping data is in demand for the qualitative and real-time value it provides to hotels. The real-time nature of the data assists Rocco Forte Hotels by maximising rate opportunity for each property in its distribution network allowing them to maintain their rate leadership value proposition.

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