SHR's WindsurferCRS Connects to TripAdvisor's Instant Booking

  • SHR
  • 04.28.15
SHR, a provider of advanced distribution technology and services for the hospitality industry, is now certified as a TripConnect Premium partner by TripAdvisor.

This opens up the TripConnect instant booking channel for hoteliers using SHR’s proprietary distribution platform.

“We are thrilled to add this new channel to WindsurferCRS," said Estella Hale, VP of products for SHR. "Guests are very familiar with the TripAdvisor brand, so having the ability to book directly on the TripAdvisor website will be an added bonus for guests, while providing our hotels with more distribution options."
Hotels can add the TripConnect instant booking channel risk free as TripAdvisor offers a commission-based model where the hotel only pays for completed stays. The program is designed to help guests feel secure about booking new hotels, while empowering hoteliers to build direct relationships with these guests to build brand loyalty.  Hoteliers can log into their TripAdvisor account to check eligibility for this new program, or current SHR customers can reach out to their assigned client experience manager for assistance.

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