Serenata CRM Hospitality Wins World Travel Awards™ Leading Hotel CRM Technology Provider

  • Serenata IntraWare, Inc.
  • 02.10.16
In 2016, Serenata CRM Hospitality will celebrate its 20th anniversary in the hospitality technology industry and winning the World Travel Awards™ Leading Hotel CRM Technology Provider has kicked off the celebration.

The World Travel Awards is one of the most prestigious, comprehensive and sought after awards in the global travel and tourism industry. To be voted a World Travel Award™ winner is an accolade noted in the hospitality industry as a badge of excellence.

Founded in 1993, the World Travel Awards are presented by an international jury of hospitality experts and peers. Companies are nominated for these awards based on three primary criteria:
  1. Separating the good from the outstanding.
  2. Identifying companies that consistently excel beyond expectation.
  3. Taking customer expectations to a new, unparalleled high.

World Travel Awards primary goal has been to encourage world-class competition, stimulate innovation and creativity as well as ensure travelers receive exceptional value.

Serenata CRM Hospitality was awarded the World Travel Award for their innovative NetHotel® CRM solution. Installed in some of the most luxurious or renowned properties around the world, NetHotel provides hoteliers a sophisticated CRM tool which integrates all guest related systems including the PMS (property management systems) and CRS (central reservation system), marketing initiatives and guest reviews. At each step of the guest experience the system is designed to recognize and anticipate the guests’ behaviors and needs.

“The Serenata team is so honored to receive the World Travel Award for leading Hotel CRM technology provider. To be recognized as best in class by your customers and peers is truly gratifying. We are always striving to deliver innovative solutions but more importantly, excellent customer service. The team is very excited to be recognized going above expectations for our clients," said Dieter Dirnberger, president of Serenata.

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