SiteMinder Accelerates Growth in Southern Europe with Spain's Sallés Hotels

  • SiteMinder
  • 04.21.15
SiteMinder has announced that it has accelerated its growth in southern Europe with the signing of Sallés Hotels in Spain.

The announcement comes just months after the signing of one of Spain’s largest hotel chains, Sercotel, and Rusticae, one of the country’s largest quality clubs for boutique hotels.

Sallés Hotels says all its live properties now benefit from increased online bookings and significantly lower costs of guest acquisition, thanks to SiteMinder’s Channel Manager which provides a two-way integration between the group’s property management system, Protel, and more than 250 of the world’s top distribution channels.

“With the record tourist numbers Spain has experienced over the past year and into 2015, it was crucial for us to implement a solution that offered real-time access and reach to travelers from all around the world," said Alicia Alonso, corporate revenue manager at Sallés Hotels. "SiteMinder’s Channel Manager is that solution and, because of its seamless integration from online to front desk, already we are seeing great increases in our revenue. We expect our remaining properties to go live with the integration later this year."
Sallés Hotels’ properties are primarily located along Spain’s Mediterranean border – from Costa Brava (Hotel Mas Tapiolas and Hotel Cala del Pi) and Girona (Hotel Aeroport Girona), to Barcelona (Hotel Pere IV and Hotel Ciutat del Prat), the Balearic Islands (Hotel Marina Portals), the warm Costa del Sol (Hotel Málaga Centro) and la Mancha (Hotel La Caminera) which offer travelers a total of more than 800 rooms. The group also opened Suites Nature in April this year to offer 13 high luxury suites in an exclusive area of Mas Tapiolas in the Solius Valley.

“Spain ranked as the third most popular destination in the world in 2014, welcoming an unprecedented 65 million international tourists, which was an increase of seven percent year-on-year and the biggest in 14 years[1]," said Dai Williams, SiteMinder’s managing director – EMEA. "The first two months of 2015 also saw promising figures for the country, indicating another strong year of tourism and travel."

“Clearly, Spain remains a lucrative market for local hotels and those with greater reach to travelers from across the globe will be in a better position to capitalize on the growth ahead," said Williams. "This reach, through more than 250 of the world’s top distribution channels, is the power that comes with using SiteMinder’s Channel Manager and we are thrilled Sallés Hotels can now use this in the most simple and cost-effective way.”

[1] Spanish hoteliers forecast sunny spring season, Hotel News Now, 25 March 2015

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