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Springer-Miller Systems Takes Direct Bookings and Online Sales Strategy to the Next Level

  • Springer-Miller Systems
  • 06.19.19
Springer-Miller Systems (SMS), a leading provider of guest-centric hospitality and spa management systems, continues to provide value added solutions for its guest.

WorldNXT is a comprehensive platform of browser-based and mobile booking solutions that is customizable to cater to the unique needs of a wide variety of hotels and resorts. The suite of options available within the WorldNXT platform complements the robust core product offerings that Springer-Miller Systems provides.

WorldNXT Lodging Booking Engine
WorldNXT Lodging Booking Engine enables online reservations to flow in real-time from the web to the SMS|Host System, without incurring costly transaction-based fees. Inventory, rates and availability are automatically updated in real-time as changes are made in the property management system. There is no need to manually update or duplicate efforts via a separate channel manager tool to maintain web presence. Fully responsive and embedded directly into an existing website, the Lodging Booking Engine provides a sleek and seamless shopping experience, with the flexibility to book accommodations at either the room-type level, or at a unit-specific level. The WorldNXT Lodging Booking Engine has comparative and suggestive selling tools that engage and convert “lookers into bookers” – driving revenue and attracting valuable traffic direct to your website.

The Power of WorldNXT – it’s simple math
The WorldNXT Online Booking Platform has been available for over a year and has already provided Springer-Miller customers with a great return on investment and positive financial impact towards their bottom line. To truly understand the impact of a direct booking strategy, lets take a look at a comparison of two scenarios at a property that has 220 rooms and 4,171 web generated reservations annually. Scenario A, the property implemented the WorldNXT Lodging Booking Engine, with a flat annual subscription fee of $4,800. Scenario B, the property used a traditional pay-per-transaction model with an average fee of $5.50 per reservation. Both scenarios the experienced the exact same production of online reservations (4,171 online reservations). With the “pay-per-transaction” model, the property has a hard acquisition cost of $22,940.50. However, in scenario A, when the property leveraged WorldNXT, they had an annual expense of $4,800.00 – saving an astounding total of $18,140 annually on web generated reservations.

WorldNXT Owners Portal
Fully unified with the SMS|Host system, the WorldNXT Owners Portal is an owner-facing solution that provides individual property owners with access to a branded portal where they can view and print statements, explore a calendar to monitor availability of their units, and make reservations directly. The portal provides transparency for owners to gain greater insights into their investment 24/7 and alleviates strain on the property to manage this information.

WorldNXT Guest Mobile App
The WorldNXT Mobile App is a fully-customizable and branded destination app providing a look and feel that best represents your hotel or resort. From the app, guests can access detailed room, property and amenity information. The app serves as a messaging platform from the hotel to the guest, supporting push notifications that increase engagement as well as RevPar. Guests are able to book room reservations (via the Lodging Booking Engine), manage itineraries, and access their social media accounts enabling the guest journey to start before they even arrive at the property.

Visit go.springermiller.com/worldnxt-online-booking-engine to learn more about WorldNXT or stop by booth No. 2536 at HITEC Minneapolis.

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