TBOHolidays Joins eRevMax Channel Ecosystem

  • eRevMax
  • 05.07.14
TBOHolidays, a B2B online booking site in the Middle East, has initiated two-way XML integration with eRevMax for distribution connectivity to its growing client base.

The integration will help accommodation providers connected to the channel use eRevMax’s online distribution platforms, RateTiger and Connect, for updating inventory availability and room rates in real-time. This will help them control pricing strategies and optimize revenue. Further, it will help TBOHolidays to expand its inventory base by becoming a meaningful demand partner for the eRevMax client base.

Headquartered in Dubai, TBOHolidays allows travel agents to book over 200,000 hotels worldwide in real time.  Hotels can leverage TBOHolidays for improving market reach in the Middle East, Africa and India, as the travel site is designed specifically for travelers in these source markets. According to online market research firm PhoCusWright, the online travel booking in the Middle East region alone is set to reach $15.4 billion in 2014. Recent reports from IPK International’s World Travel Monitor states how demand outpaced supply significantly in the Middle East during the first three quarters of 2013. The region’s hotel room pipeline continues to remain healthy with 37 percent more capacity under planning/construction currently. With one in six travelers in the Middle East preferring to book online, TBOHolidays will leverage eRevMax’s advanced XML technology for improved client engagement. 
“We are excited to partner with eRevMax," said Gaurav Bhatnagar, managing director of TBOHolidays. "We have seen unprecedented triple digital growth in our business over the last three years and need robust technology platforms to work with our hotel partners. This integration will allow us immediate and seamless access to several key chains and boutique properties in destinations that are very popular with our customers."
“We are glad to have partnered with TBOHolidays – this integration is a valuable addition to our demand partner network within the eRevMax Channel Ecosystem," said Greg Berman, COO of eRevMax International. "Middle East and Africa are important growth markets for us and TBOHolidays is one of the leading players in the region. This partnership will enable us to diversify our channel offering to our existing client base while at the same time hotels using TBOHolidays can benefit from real-time rate and inventory updates through RateTiger and Connect platforms."
Through this integration, TBOHoildays will become a certified eRevMax Channel Ecosystem partner, whereby all hotel booking sites within the group will gain access to broader inventory of hotel products for improved booking conversion. eRevMax continues to develop its connectivity solutions to help industry partners better match supply with relevant demand, uncover new revenue opportunities and improve bottom lines. The company’s real-time distribution technologies are already being effectively used by over 20,000 hoteliers worldwide.

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