The Spa at Ponte Vedra Inn & Club Utilizes PAR Springer-Miller's Online Booking System

  • Springer-Miller Systems
  • 04.24.13
PAR Springer-Miller Systems, Inc.'s online booking for spa appointments has increased revenue for the Spa at Ponte Vedra Inn & Club.

The Spa at Ponte Vedra Inn & Club Uses Online Booking to Dramatically Increase Revenue

Adding online booking for spa appointments dramatically increased revenue for the Spa at Ponte Vedra Inn & Club in Northern Florida. With the SpaDirect online booking solution from Ryatta Group integrated seamlessly with their SpaSoft Spa Management System, the Spa was able to capture business regardless of whether or not the Spa was open for business.

“The online booking is just as flexible as a reservations agent, and always on duty,” said Tara Shewey, spa manager, Ponte Vedra Inn & Club. “We felt like we were losing a lot of potential bookings because we didn’t have somebody 24 hours a day. Online booking with SpaDirect is really helping us capture business after hours.” Guests calling after hours or visiting the website are directed to the booking engine where they can select the service and the dates. SpaDirect pulls the inventory from SpaSoft and suggests available times.

+$150,000 Projected Annual Revenue Increase with SpaDirect

Whether the guest connects to Ponte Vedra’s online booking website on a desktop computer, tablet or smart phone, guests can easily book treatments or purchase gift cards. Guests receive an email confirmation and reservations flow automatically into the SpaSoft Spa Management System.

“We knew that online booking was going to be successful, however I didn’t think it was going to be such an immediate success,” said Shewey. “Reservations began to flow within the first hour of going live.”

Gift Card Sales Increased 24% over Prior Year Numbers in First Full Month

The Spa at Ponte Vedra Inn & Club cleverly incorporated a ‘Gift This’ button within each service listing on the website. Almost immediately there was a huge jump in online gift card sales which the property attributes to the usability of their SpaDirect website.

Over 250% Return on Investment Projected by the 2nd year with the SpaDirect Solution

With online booking, the Spa at Ponte Vedra Inn & Club can capture all incoming business, no matter the day of the week or time of the day. The flexible, easy to use, spa booking engine from Ryatta Group and SpaSoft provides the perfect solution. Read the entire case study online at www.partech.com/pvspa.




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