Vizergy Digital Travel Marketing's Comprehensive Dashboard Drives More Online Reviews

  • Vizergy®
  • 06.24.13
Vizergy, the digital marketing travel company, has continued to improve and enhance its Hotel Web Management Platform to better assist hoteliers.

Digital Marketing Center Enables Hotel Management Companies to Drive More Online Revenue         

Vizergy Digital Travel Marketing made major enhancements to their proprietary Hotel Web Management Platform this year to better assist hoteliers, specifically hotel management companies.

Management companies can now view all of their properties performance data and reporting in one central location, in an uncomplicated fashion. All of the marketing complexities experienced by management groups become simplified when rollup reporting and individual property reporting is available in one location at any time. Not to mention, leaders at management companies can benchmark against their entire portfolio and against similar properties, manage their website, track reviews and more. The platform truly provides multiple tools in one spot.

“Having one comprehensive digital dashboard to manage our online marketing presence for multiple properties and across multiple channels is very powerful. The portfolio level analytics, reporting, and benchmarking empower our teams with actionable data to ensure our properties are maximizing their online revenue," said Wendy Norris, corporate director of revenue and e-commerce for the Valencia Group. "We chose Vizergy's multi-property platform for our entire portfolio of properties, as it meets all of our Internet marketing needs, and delivers the ability to make smarter strategic decisions."

Vizergy’s Management Platform is a digital marketing center that helps hoteliers determine which efforts are producing the best ROI, and make informed marketing decisions.
  • Manage multiple properties. Gain unmatched intelligence. The only dashboard that gives you the option to view one, some, or all property information.
  • Work anywhere. Access the cloud-based interface, anytime, anywhere.
  • Benchmark against your peers or portfolio. Compare success against our portfolio, or compare to your own portfolio of properties.
  • Know what’s working. See data across all marketing channels in one place. No more logging into each channel separately.
  • Easily measure and manage growth across all channels. Get easy to understand, visually based metrics that you can act on from within the platform. Website traffic, traffic relevancy, search marketing stats, social mentions, reputation monitoring and more.

Vizergy’s digital marketing center not only includes performance data and rollup reporting, but also has an industry leading content management system (CMS) that allows for website and mobile site content changes as easy as a quick drag and drop. The CMS also enables clients to build hidden landing pages, create micro sites for events, special groups, and much more.

“We continue to improve our Web Management Platform and decided it was once again time to collaborate with our clients and then refine our platform,” said Joe Hyman, president & CEO. “Our system helps our clients, management companies in particular, to achieve measurable results, while also saving them time and money. This digital marketing center can be licensed for a nominal cost for companies that do all marketing in house, or used effectively for full service clients that demand proactive communication and transparency.”

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