Raising the sought-after Trademark Hotel Collection flag at nine new U.S. destinations, hospitality giant Wyndham Hotel Group is ushering in more of its soft brand’s unique hospitality flair coast to coast.
The latest additions in New York City, California, Ohio, Utah, Louisiana, Nebraska and Vermont more than double the brand’s U.S. portfolio to 15 hotels and more than 2,000 rooms.
Launched last year, Trademark is a collection of upper-midscale-and-above hotels with fiercely independent spirit and individuality. The soft brand is geared to independent hoteliers with landmark three- and four-star hotels designed for everyday travelers seeking unique accommodations. Globally, nearly 70 hotels currently don the Trademark banner.
“Trademark offers entrepreneurial hoteliers a unique opportunity to tap into a hospitality mega-network without sacrificing their hotels’ distinct character and authenticity, which draws travelers through their doors,” said Chip Ohlsson, executive vice president and chief development officer, North America. “The surge of owners joining the Trademark family is testament to their desire to be part of something greater, as well as to Wyndham’s steadfast commitment and track record of delivering for its owners.”
Demand for soft-branded hotels continues gaining momentum in 2018. According to Smith Travel Research, last year’s soft branded occupancies topped 66 to 70 percent – the highest in occupancies – compared to 62 to 67 percent for hard brands and 63 percent for independent properties.
The newest Trademark additions offer everything from downtown city escapes to mountain adventures, while delivering authentic experiences at affordable price points.