ZDirect Opens Office in Singapore; Martin Chua to Lead APAC Development

  • ZDirect, Inc.
  • 02.27.13
ZDirect is expanding its global operations with the opening of a new office in Singapore.

ZDirect, a world leader in hospitality e-CRM and e-marketing, has hired industry veteran Martin Chua as director of sales to lead its business development effort in the Asia Pacific region. Today more than 2,000 hotels spanning six continents are successfully communicating with their guests and prospects via ZDirect.

"ZDirect's technology is a cut above the rest in the Asia Pacific hotel market," Chua said. "While e-marketing and data mining services exist here, they do not come close to the breadth of service that is offered by ZDirect and its ZMail® electronic communication platform. ZDirect collects guest data through interfaces to all major PMS and CRS systems, extracts profile and behavioral information, analyzes it, and then identifies the right customers for each promotional offer. It is this centralized and personalized approach to e-marketing and e-CRM that is lacking today in APAC, and I am eager to introduce ZDirect and its dynamic content engine to my expansive sales network."

Chua comes to ZDirect with extensive business development experience in hotel brand and technology sales. Previously, he served as vice president of business development (Asia) for iBAHN Singapore Private Limited. He held similar roles with interTouch Pte Limited as sales director, South East Asia, and Fastbooking Asia Pte Limited as vice president, business development. Before moving into the hotel technology sales realm, Chua was instrumental in the business development efforts for several Asia hotel chains, including serving as regional director of sales and marketing for Carlton Hotels; regional director of sales - Singapore for Century International Hotels; and regional director of sales for Sol Melia Asia Pacific. He also held sales positions with Albert Court Hotel and Concorde Hotel Singapore/Concorde Hotels. He is a graduate of the Marketing Institute of Singapore and is fluent in English and Mandarin, Bahasa Malay/Indonesia, and speaks the Teochew, Hokkien and Cantonese dialects.

“Finding someone of Martin's caliber who can work in the technology world and the hotel operational world with equal ease is rare,” said Hayes Thomas, ZDirect CEO. “Martin's experience in both areas will help ZDirect become the dominant player in Asia Pacific, as it is in the rest of the world. He is a 20-year hospitality veteran with an impeccable reputation, an extensive customer network, and he really understands the intricacies of how technology is trending and business is conducted. Martin is a definite asset to our global growth initiative and we are delighted to add him to our team."

Immediately Chua said he will be out in the market sharing with hotel operators the need to optimize the opportunities that ZDirect can provide to them.

"It's going to be an educational process," Chua said. "Through consultative selling and demonstrating how ZDirect can add value to existing practices, I am confident that we will achieve significant growth at a fast pace."

Features and benefits of the ZDirect platform include:
• Full-service email service provider
• PMS, POS and CRS interfaces
• Central data warehouse
• Profile consolidation engine
• Property specific email marketing
• Corporate email marketing
• Hospitality ROI reporting
• Advanced filtering and segmentation
• On demand revenue reporting

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