Zoox Smart Data Customers Experience 550 Percent Ad Revenue Increase Using Zoox Media

  • Zoox
  • 09.01.21
Zoox Smart Data (“Zoox”), an international provider of technological solutions that harnesses big data to build customer profiles from existing Wi-Fi networks, is pleased to announce the impressive revenue-increasing results that its Zoox Media solution has achieved for hotel businesses around the world.

A state-of-the-art ad publishing platform that cuts out the need for hoteliers to contract costly third-party ad publishers, Zoox Media is credited with increasing overall revenue for its customers by 550 percent during the period between Q3 and Q4 in 2020 alone.
 
Key to Zoox Media’s success in driving up hotel revenues is the platform’s unique ability to push targeted ad content to guest personal devices based on individual preferences, needs and expectations. This includes the ability to automatically determine a guest’s geographic location, allowing hotel businesses to share more relevant ad content such as recommendations for local tourist attractions or restaurants. Local advertising capabilities empowered by Zoox Media not only represent increased sales conversions for hotels with every click, but by more closely mirroring immediate guest needs, can also result in a more personalized experience and higher satisfaction rates.
 
Additional analytics that further point to Zoox Media’s ability to maximize alternate revenue source income include:    
 
  • Triple digit growth from September 2020 to March 2021
  • 425 percent revenue increase during the first two quarters of 2021
  • Over 100 percent consistent revenue growth quarter-over-quarter since Q3, 2020
 
“With hoteliers around the world needing to rely on alternate sources of income just to keep businesses afloat, we are certainly very proud of the impressive results that Zoox Media continues to achieve,” said David Tyre, Vice President of Business Development- North America at Zoox Smart Data. “The fact that the platform continues to generate new records in revenue growth despite the slowdown in other service areas is further proof that the future of hospitality lies with ensuring complete and total experience personalization.”    
       
 For more information on the range of guest experience-enhancing and revenue-generating solutions by Zoox Smart Data, please visit www.zooxsmart.com.

Zoox Smart Data, established in 2010, is an international technological solutions provider that intelligently builds and monetizes big data customer profiles from existing Wi-Fi networks. Through this unique capability, Zoox systematically creates high value, targeted marketing audiences, and behavioral movement data to rapidly monetize this asset and deliver immediate ROI. The Zoox Smart Data Platform provides big data integrations that enrich customer data to create more relevant campaigns and inform critical growth strategies, while the Zoox Media Platform delivers targeted direct and programmatic ad campaigns. This innovative approach has made Zoox a pioneer in applying Big Data and Artificial Intelligence in various industry segments, such as hospitality, retail, transportation and other markets. Learn more at www.zooxsmart.com.


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