Zoox Smart Data Experiences Impressive Uptick in Online Traffic Connections During Q1, 2021

  • Zoox
  • 04.27.21
Following a successful Holiday Season of record online traffic connections despite the pandemic’s impact on global travel, Zoox Smart Data (“Zoox”), has published its first set of traffic analytics for 2021.

First measuring the total number of individual connections from January to the end of March, Zoox-backed networks experienced more than double the connections that took place during the Holidays. New user connections were also up from last year by more than 80,000, with mobile-based connections also jumping up to 94 percent. Average user connection times additionally increased from 77 minutes during the holidays to 93 minutes during Q1 2021, further enhancing the visibility and value that Zoox offers in personalizing guest experiences and boosting hotel revenues. The growth in online traffic also mirrors the improving market performance of the hotel and travel industries, with the availability of vaccines resulting in more consumers regaining the confidence to travel and use public area Wi-Fi networks.

Zoox Smart Data, established in 2010, is an international technological solutions provider that intelligently builds and monetizes big data customer profiles from existing Wi-Fi networks. Through this unique capability, Zoox systematically creates high value, targeted marketing audiences, and behavioral movement data to rapidly monetize this asset and deliver immediate ROI. The Zoox Smart Data Platform provides big data integrations that enrich customer data to create more relevant campaigns and inform critical growth strategies, while the Zoox Media Platform delivers targeted direct and programmatic ad campaigns. This innovative approach has made Zoox a pioneer in applying Big Data and Artificial Intelligence in various industry segments, such as hospitality, retail, transportation and other markets. Learn more at www.zooxsmart.com.


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