eRevMax Selected by Auris Hotels

  • eRevMax
  • 04.30.14
Dubai based hotel chain, Auris Group, has chosen Connect by eRevMax to ensure real time two-way connectivity between the hotels and online travel agencies, metasearch engines, travel agents and corporate clients.  

Connect will effectively enable simultaneous bookings generated on all these channels directly to the individual hotels and update rates and rooms inventory automatically. This development comes at a time when the Auris Group is implementing a high level digital reputation and marketing strategy that will guarantee rate parity on all channels, market parity, digital visibility and availability. Connect will also reinforce visibility through multi-platform advertising on meta search engines which include Google Hotels, WeGo, Kayak and Trivago, among others.

Auris Group of Hotels was founded in Dubai in 2008 and has experienced consistent strategic growth within the Middle East and North Africa region. Currently the group has presence in U.A.E. and Saudi Arabia with six operational properties and five pipeline projects set to open by 2017 bringing the total units under the brand to 2,400.

When announcing this new development, Hatem Gasmi, managing director of the Auris Group of Hotels expressed confidence that Connect will meet the business objective of the brand to drive profitability through connectivity and visibility.

Connect, a SaaS-based enterprise connectivity solution from eRevMax provides fully integrated, two-way XML connections to some of the world’s leading online booking sites, helping properties of all sizes to maximize their online exposure through a network of online distribution channels. Auris Hotels can leverage seamless connectivity to maximize its revenue opportunity and reduce its distribution costs by quickly and efficiently increasing its distribution reach.   Included in this implementation, Auris will not only be able to manage all channel classes (OTAs, wholesalers, tour operators, social media sites) from a single platform, but also manage visibility on metasearch engines through Connect for their site.

“Connect’s two-way integration provides a robust distribution platform to manage our existing channel partners and to capture incremental revenue by expanding global distribution network," said Hatem Gasmi, managing director of Auris Hotels. "This powerful and seamless integration will result in more efficient rate distribution, enhanced rate optimization and the streamlining of all connections."

“Connect by eRevMax is the e-distribution gateway, which allows hotel groups like Auris two-way XML connectivity between their hotel management system to global booking sites," said Greg Berman, COO of eRevMax. "They will be able to identify the best producing websites, while also improving relationships with channels that have a lower commission. They can diversify their product offerings by creating new room-types and packages to cater to needs of a wider audience, which will have a positive impact on hotel bookings."

Connect, eRevMax’s enterprise connectivity solution delivers real-time connectivity between CRS/PMS, electronic sales channels including GDS, OTAs, IDS, metasearch engines, wholesalers, tour operators and other travel sales companies processing online hotel bookings. It supports full enterprise integration with two-way XML connectivity; all delivered in a software-as a service (SaaS) model for the independent market up to tier 1 hotel groups, counting Accor, Louvre and NH Hotels among its implemented client list.

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