eRevMax Selected by Finnish Hospitality Chain

  • eRevMax
  • 07.23.14
Kotimaailma Apartments, an apartment-hotel chain in Finland, has partnered with eRevMax to expand its business exposure and optimize online revenue.

All five properties owned by the group are using RateTiger Channel Management solution for managing availability, rate and inventories (ARI) across their online distribution mix.

Kotimaailma offers fully furnished serviced apartments in the central area of Turku, Tampere, Helsinki, Lappeenranta and Oulu in Finland. RateTiger Channel Manager will help Kotimaailma to increase online sales by ensuring real-time room availability across all distribution channels through the automatic adjustment of availability from a pooled inventory. All reservations made on these distribution channels will be captured, and available inventory will automatically be redistributed helping the hotels push last-room availability thus ensuring maximum occupancy.

“A channel manager program is a must in our business nowadays since we are expanding to new cities in Finland and consumers and tourists are a growing part of our business," said Hans Ekholm, owner of Kotimaailma Apartments. "To have a tool like RateTiger for managing multiple channels is just great. And good support and training from RateTiger is highly appreciated."

As one of the early adopters of online travel, intense competition in the Finnish hospitality sector has made it important for accommodation providers to optimize all demand sources. Online is the preferred mode of booking for most domestic customers with 56 percent leisure accommodation bookings being made through the Internet. By leveraging the flexibility of RateTiger’s solution, Kotimaailma can maximize its revenue opportunity and reduce its distribution costs by quickly and efficiently increasing its distribution reach.

“RateTiger by eRevMax will help Kotimaailma Apartments having complete control over revenue management," said Cristina Blaj, director-sales, Europe, eRevMax. "They will be able to identify the best producing websites, while also improve the relationship with channels that have a lower commission. They can diversify their product offerings by creating new room-types and packages to cater to needs of a wider audience, which will have a positive impact on hotel bookings."

RateTiger, from eRevMax, is a fully integrated channel management and connectivity solution that entirely automates the connection between hotel inventory systems and distribution channels, regardless of business model, connectivity type or geography. 




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