eRevMax Signs Partnership with HECANSA

  • eRevMax
  • 07.16.14
eRevMax has signed a partnership agreement with HECANSA (Hotel Schools of the Canary Islands S.A.), a company dependent on the Government of the Canary Islands (Board of Tourism), with the goal of bringing new online distribution technologies to the Canaries.

Ricardo Fernández de la Puente Armas, deputy minister of tourism for the Canary Islands, signed the agreement last month with Cristina Hernández, eRevMax’s director of sales South Europe, at the Hotel Escuela Santa Brígida in Gran Canaria.

HECANSA will utilize industry’s premium channel management solution RateTiger Suite, for their two hotel schools to power their students’ education in the distribution and revenue management fields. RateTiger Suite is an integrated solution to manage third party sales updates, benchmark competitor room rates and manage reservations through two-way XML connectivity. It helps hotels improve sales through real-time ARI updates and leverage rate movements as per demand scenario.

“Being aware of this new source of employment, revenue management, acknowledged by the National Public Employment Service, HECANSA signs the present agreement for the utilization of the product RateTiger Suite with the purpose of giving an answer to the new necessities and improvement of the competitiveness of the Canary Islands’ tourist sector," said Ricardo Fernández de la Puente Armas, deputy minister of tourism for Canary Islands. "On the other hand, this product will serve as a mechanism for labor market integration to our students.”
“We are very pleased to partner with HECANSA – this is an important step in our efforts to educate future hoteliers and revenue managers through new technology concepts and tools. Hotel online distribution continues to evolve and with new variety of channels emerging everyday – students need to be future-ready," said Cristina Hernández, director of sales, Spain & Portugal, eRevMax. "We aim to guide them through this learning phase to provide them with strong foundation in pricing theories and distribution strategies."

The students of HECANSA Hotel Management Program will receive training on how to use the RateTiger software as well as the art of maximizing online revenue by accredited professionals from eRevMax.

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