eRevMax Teams up with OTA Goibibo for Seamless Connectivity

  • eRevMax
  • 06.11.14
eRevMax, a leading provider of online distribution, channel connectivity, market intelligence and revenue management solutions to the hospitality industry, has completed integration with Goibibo, one of the largest online travel aggregators in India, to offer superior two-way XML connectivity.

Accommodation providers will now be able to make real-time ARI (availability, rate and inventory) updates and receive bookings generated on these channels through eRevMax solutions directly into their property management systems. This will significantly improve the consumer experience as the data flow between the channel and the hotels are immediately reflected on the hotels platform on a real-time basis. 

Goibibo underwent a two-way XML interface certification with RateTiger and Connect SaaS services to join a growing list of certified distributors in the eRevMax Channel Ecosystem. The integration will provide the channel a direct connection to the leading hotel PMS and CRS and thereby enhance its product proposition to potential hotel clients. Goibibo will be able to gain access to broader products and more inventory, improve booking conversion and increase revenues as part of its growth plans across the Asia Pacific region., a part of ibibo group, the largest online travel company in India, is among the top three most searched sites for making hotel reservations online. It is one of the fastest growing online booking sites with more than 9,800 domestic properties and 150,000 worldwide. Online travel in India is growing at more than 30 percent year on year with midscale properties driving 50 percent of hotel bookings.

“This integration is aligned with our commitment to deliver the fastest and most trusted user experience," said Sanjay Bhasin, CEO, "This will help our hotel partners to further reduce their time to update rates and availabilities while automating reservation delivery directly into their PMS. In addition, connecting with eRevMax Hotel Ecosystem will give us the opportunity to explore new supply partners for improving our global inventory supply.”

eRevMax's Channel Eco-System facilitates quality certified connectivity and channel management services to support complex revenue generation strategies. Hotels using the RateTiger channel management product suite and Connect enterprise platform can update a range of rates and availabilities across numerous channels in one step, making them immediately available to customers.

“India is our growth region with top brands like The Leela, The Oberoi, Accor and Mahindra Hotels using RateTiger and Connect for managing online distribution,” said Greg Berman, chief operation officer, eRevMax International. “Our integration with Goibibo will improve our portfolio by offering a diverse range of distributors through the eRevMax Channel Ecosystem. We aim to continue building our advanced channel connections to help the industry match supply with relevant demand in a timely manner.”

The new functionality is available now to all existing eRevMax hotel customers looking to leverage distribution through eRevMax is developing its connectivity solutions to offer sophisticated real-time revenue management functionality to the hospitality industry. This includes solutions for the independent market, the mid-market and scaling up through the large, global hotel groups.

eRevMax is a leading provider of online distribution, channel connectivity, market intelligence and revenue management solutions to the hospitality industry. The company delivers its premium hotel channel management product RateTiger, Web-based solution SimpleDistribution and its real-time enterprise connectivity gateway Connect, to the hospitality and travel industry. Incorporated in 2001, eRevMax serves more than 20,000 hotel customers worldwide with offices and R&D centers across three continents.

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