Siegel Sez

November 12, 2021

Siegel Sez

Anytime you get together with friends from the industry there’s one question you must ask them - When do you think the recovery will truly happen?  It’s a great question because everyone has an opinion. Answers often overlap, but rarely does everyone agree. Then the recovery conversations will lead to the discussion of where the hotels are located, are they resorts or downtown locations in big cities, etc. I can’t answer it, but I do love asking the question since everyone has an opinion. I bring this up because I do miss the days of simple business trips and adding an extra day to your trip to visit an existing customer, prospect or just someone from the industry you would like to have a stronger relationship with. As you can see from the picture above, the partners from PROVision were in town and our group got together with them for a fun dinner here in Roswell, GA. Great time, interesting conversations and you never know where things will lead. And yes, of course I asked the question! I miss casual get-togethers like this. I’m going to make sure I start visiting those from the industry sooner rather than later, just to do my part and help kick the recovery into high gear.
Every November we do our Annual IT Investment Survey with the tech leaders from the hotel industry. The support we get is amazing but of course the only way to get the complete details is by participating, which encourages many more to participate. This year will be very interesting to see how the pandemic has impacted everyone when it comes to how they will be spending dollars on technology. We’ll highlight the results in Hospitality Upgrade, so if you’re not a subscriber, please subscribe at You can get our magazine in print and/or digitally. If you have any questions on the survey please email or drop me a note at
Doug Rice follows with his Definitely Doug column and all I will say this week is that if the old rock group The Hollies doesn’t come to mind right away then there is something wrong. Yes, this is the way I think, which often scares people. And yes, it is all about the air that we breathe! I will see you at the end with this week’s attempt at you-know-what. Now let’s start traveling again!

Definitely Doug

Innovation in the Air

by Doug Rice and Mark Selawry

In days past, the onsite hotel IT person was a jack of all trades, knowing enough about each of the technologies to configure and support them reasonably well. Of course, the portfolio was probably just the property management system, point of sale, telephone system, entertainment system, and door locks. And of course, an interface computer to manage connectivity, usually by receiving, storing, and sending text files over serial interfaces.

The days when any one person can know every technology used in a modern hotel are now long past. And there is one emerging area that is becoming very important to hotels but that very few industry technologists, including me, know much about. I have wanted to write about it for a while but did not feel I could cover it competently – until now.

That issue is indoor air quality. It came to the forefront during COVID because of concerns about airborne transmission. However, its importance had been growing for years, with concerns about carbon dioxide (CO2), volatile organic compounds (VOCs), and particulate matter (PM). According to the Environmental Protection Agency, Americans spend approximately 90 percent of their time indoors, where concentrations of some pollutants can be two to five times higher than outdoors.

Many people suffer immediate physical reactions when exposed to pollutants in the air, ranging from headaches and nausea to sleeplessness and respiratory issues. Sick Building Syndrome affects some people when they enter a building; it diminishes when they leave. Long-term exposure to indoor pollutants can lead to chronic illnesses like cancer. Viruses and bacteria that are spread via the air, such as influenza, coronavirus, and legionella, can cause severe illness or even death.

Hotels regularly use cleaning supplies, paints, insecticides, and other products that introduce chemicals, including VOCs, into the building. Building materials, new furniture, and new carpets can emit toxins like formaldehyde and benzene. Mold and pet dander are common issues. Even water, outside air, and people coming into a building can be vectors of disease transmission, with people having come to the forefront during the current pandemic.

Ventilation in hotels is often both poor and poorly understood. You can approximate the quality of outdoor air by exchanging indoor and outdoor air about six times per hour, but in most climates that means a lot of energy is needed to heat or cool the incoming air. To reduce energy usage, heated or cooled outdoor air is typically mixed with existing indoor air. The exchange rate then drops to about twice an hour, meaning contaminants are removed only slowly.

Public awareness of air quality has increased dramatically on the back of the COVID epidemic because the virus is transmitted principally through the air. The indoor transmission rate has been estimated at 18.7 times higher than outdoors, where dilution occurs much faster. In the past 18 months, many businesses, schools, restaurants, and other facilities (including some hotels) have acquired and/or retrofitted various technologies to try to reduce the spread of viruses. I have been watching the space but was hesitant to cover it in depth because the technologies are complex; they are based more on biology, chemistry, and physics that I studied too long ago, and less on the bits and bytes I know. My understanding of the various sciences was not up to the task, especially as I saw many post-COVID product claims that were subsequently refuted by science.


Click here to read more of Doug’s column on Innovation in the Air


Douglas Rice
Twitter: @dougrice
Innovation in the Air


- Visual Matrix Acquires LodgingControls as Part of Strategic Expansion to Provide the Latest in PMS Efficiency
- Innovative Voice-Based Engagement Software Provider Acquired to Enhance Solutions and Launch Voice Division
- Cloudbeds Raises $150M in Funding to Support Rapid Company Growth
- Cendyn and Pegasus to Merge

For more information on Corporate News for 11/12/2021


- Hospitality Veteran David Warman Joins IDeaS as Chief Client Officer to Advance Client-First Culture
IDeaS Revenue Solutions, the world’s leading provider of automated revenue management software and services, announced today the selection of David Warman as its chief client officer effective November 1, 2021. This role will be instrumental in evolving the impact and scope of IDeaS account management, client operations and consulting teams as the world of hospitality continues to innovate and evolve.

- RMS North America Names Victor Vesnaver as Chief Operating Officer
RMS North America, a leading provider of cloud-based property management solutions to the hospitality industry, today announced that Victor Vesnaver joined the organization as Chief Operating Officer. Vesnaver will lead the company and product direction in North America, supporting its growth strategy while fostering a culture of innovation.


- Boykin Management Chooses Maestro PMS to Power Its Coastal Condo Resort Hotels
Hoteliers are facing mounting pressure to consistently deliver high levels of service, but labor challenges and the rising cost of doing business are limiting their options. This environment pushed Boykin Management, a Cornelius, N.C.-based independent hotel management company, to seek out and adopt the Maestro Cloud property-management system at two resorts in Fort Myers Beach, Fla.

- HotelKey Reaches 2,500 Hotels on Its Property Management, Reservations and Payments Platform
HotelKey, the leading cloud-based hotel property management system for hotels, now has more than 2,500 hotels on its platform, making it one of the fastest-growing providers in the space. Enterprise clients include G6 Hospitality, owner of the Motel 6 and Studio 6, brands, Extended Stay America (ESA), Vagabond Inn and hundreds of independent hotels in five countries.


- Staycity Aparthotels Implements IDeaS Optix with Immediate Operational and Commercial Gains
IDeaS, a SAS company, the world’s leading provider of hotel revenue management software and services, announced today that Staycity Aparthotels has implemented IDeaS Optix™—an advanced reporting and analysis module for IDeaS G3 Revenue Management System (RMS)—at over 20 of its properties across Europe.


- youtip Vying for ‘Most Innovative Startup of the Year’ at Phocuswright Event
When it comes to technology innovation, few companies are disrupting the travel and hospitality industries like youtip, the simplest, fastest, app free digital tipping solution. Next week at The Phocuswright Conference, youtip co-founder and CEO Doug Miles will present the enterprise system for digital gratuity to a panel of judges or “Dragons” in hopes of being named both “Most Innovative Startup of the Year” and “Innovation Summit People's Choice.”

- Bartech Minibar Sales Continue Upward Trend as Hoteliers Seek Contactless Solutions to Offset Worker Shortages
Leading provider of automated minibar solutions experiences 50 percent increase in the number of properties aiming to adopt the latest technological capabilities.

- Are You Looking for The Next Generation Minibar Program with Guaranteed Guest Satisfaction?
Minibar Systems is proud to present the newly designed SmartCube Dual minibar and fridge model which builds on the long-term success of our SmartCube product lineup. SmartCube has a modern, minimalist design and is the world’s most technologically advanced minibar featuring the first completely plug-and-play modular system and easy-to-use attendant refill tablets.


- Groups360 Announces Over a Million Guest Rooms on GroupSync for Instant Group Booking
Groups360 today announced that meeting and event planners can book group rooms instantly at over 6,500 participating hotel locations from independent properties to branded hotels such as Hilton, IHG, and Omni. Properties in 1,100 markets offer over 1,000,000 rooms for sale each night through GroupSync Marketplace, Groups360’s solution for booking meetings and events.


- 2022 Budgeting and Forecasting on Target for The Hotel at Auburn University with Aptech
For Ithaka Hospitality Partners, operator of The Hotel at Auburn University & Dixon Conference Center, preparing the 2022 operating budget is a breeze thanks to Targetvue by Aptech.

- ProfitSword and Tripleseat Partner to Provide Hotels with Seamless Data Intelligence Over Catering and Group Sales
ProfitSword, a premier developer of business intelligence and data integration software, has announced the finalizing of a strategic partnership with Tripleseat, a leading innovator of fully comprehensive group sales and catering technology for the hospitality industry.


- Cloud5 Communications Earns Top Ranking as Marriott International’s #1 HSIA Provider
Cloud5 Communications, a leading provider of communications solutions and Managed IT Services for more than 5,000 hotels, MDUs, and commercial facilities across the Americas, has again achieved the highest vendor ranking for its High-Speed Internet Services by Marriott International.

- Boardwalk Beach Hotel & Convention Center Partners with Hotel Internet Services for High-Speed Wi-Fi and Seamless Guest Connectivity
Hotel Internet Services (HIS), a full-service provider of internet services and solutions for the hospitality industry,  has announced the successful implementation of a high-performance Wi-Fi network at Boardwalk Beach Hotel & Convention Center. Located in Panama City Beach, Florida, Boardwalk Beach Hotel strives to provide its guests with the ultimate beachside vacation getaway while also providing up to 20,000 feet of convention area space.


- Barons Eden Hotel and Spa Collection UK Select Suite of Industry-Leading Agilysys Point of Sale Solutions
Agilysys, Inc. (Nasdaq: AGYS), a leading global provider of next-generation cloud-native SaaS and on-premise hospitality software solutions and services, today announced that Barons Eden Hotel and Spa Collection, UK has selected the Agilysys InfoGenesis POS solution for its Hoar Cross Hall and Eden Hall UK based properties.


- SALTO Introduces the New XS4 Original+, Delivering Breakthrough Innovations, Redefined Design and a Powerhouse Chip with Impressive Smart Access Features
SALTO has introduced the XS4 Original+, the next generation of the world’s most flexible and reliable smart locking solution that features a beautiful design with a sleek flat reader in two new colors. The new SALTO XS4 Original+ takes the trusted and proven flagship XS4 Original electronic lock product family and incorporates the latest technology to accommodate access control needs of both today and tomorrow.

- Atrium Hospitality Picks VENZA for Enhanced PCI DSS Compliance
As of August 18, 2021, Atrium Hospitality, which is ranked as one of the nation’s largest hotel operators, has selected VENZA for further enhanced Payment Card Industry Data Security Standard (PCI DSS) compliance. The agreement comprises more than 80 hotels in 28 states and the company’s corporate office in Alpharetta, Ga.


- As Part of its New Hospitality Innovation Hub, the NYU School of Professional Studies Jonathan M. Tisch Center of Hospitality, in Partnership with Stayntouch, Celebrated the Launch of its State-of-the-Art Hospitality Innovation Experiential Learning Lab
On November 9, 2021, the NYU School of Professional Studies Jonathan M. Tisch Center of Hospitality hosted a celebratory reception during the 43rd Annual NYU International Hospitality Industry Investment Conference, at the New York Marriott Marquis, to mark the launch of its recently constructed Hospitality Innovation Hub (HI Hub) and the Experiential Learning Lab within it.


- Expedia Group Media Solutions Releases Q3 Trend Report for Travel Recovery
- Knowland Releases First-of-Its-Kind Future Event Activity Forecast
- Knowland Reports October U.S. Meetings and Events Volume Growth Up More Than 30 Percent Over September 2021
- Zoox Smart Data Announces Online Traffic Connections Continued to Rise During Q3, 2021

For more information on Market Reports for 11/12/2021


- Robotics Operation in Travel and Tourism Industry Set to Grow
- The Latest Updates on International Gathering and Travel Restrictions
- The Rise of Luxury Hotel Cinemas
- The Most Historic Hotel in Every State for a Timeless Getaway

For more information on Piqued Our Interest for 11/12/2021

And now for the You-Know-What...


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