Vendor Updates


2015 Fall
Addison, TX

SiteMinder helps hotels to attract, reach and convert guests across the globe with one of the industry’s leading cloud platforms. Its smart and simple technology is specifically designed to make it easy for hotels to stay ahead of changing traveler trends and to compete on a global stage.

Powering Near $11 billion for Hotels
In August 2015, SiteMinder announced it had powered more than $10.8 billion in revenue for its hotel customers over the 12 months ending June 30, 2015. The figure, generated from close to 27 million hotel reservations throughout the period, reflects another year of strong growth for SiteMinder and the uptake of its market-leading solutions, which are now used at more than 20,000 hotels globally. These solutions include SiteMinder’s Internet booking engine, TheBookingButton, which alone generated more than $650 million in commission-free bookings for hotels via their own websites.

SiteMinder’s co-founder and managing director, Mike Ford, said these numbers show increasing recognition that best-of-breed hotel technology is crucial to attracting, reaching and converting the modern-day traveler. Indeed, using the SiteMinder platform, hotels from across 160 countries today benefit from having real-time, two-way connections to more than 250 distribution channels and more than 120 property management systems, central reservation systems and revenue management systems.

SiteMinder’s award-winning solutions for independent hotels, hotel groups and other technology partners include:

The Channel Manager
This solution is a leading platform for online room inventory and dynamic rate management with connections to more than 120 of the world’s top PMSs, CRSs and RMSs, and more than 250 of its leading booking sites.

The Channel Manager provides hotels with real-time updates of their rates and inventory, across all their channels, to maximize sales and eliminate overbookings. Through its dashboard, hoteliers have single-screen reporting on the booking trends across all their channels, to empower them with quicker decisions and a more effective online distribution strategy.

TheBookingButton is a wholly branded booking engine for direct, commission-free bookings via the Web, to provide hotels with higher conversions and occupancy rates.

It features multilingual capability to enhance a hotel’s international presence, while being mobile-friendly and Facebook-compatible to reach guests wherever they are. Hoteliers can also take advantage of its upsell capability to increase their RevPAR.
GDS by SiteMinder
GDS by SiteMinder is a single-point entry to the world’s major GDSs and more than 500,000 travel agents, to drive down a hotel’s costs and offer them unparalleled reach and exposure.

This solution offers hotels the opportunity to tap into new geographical markets as well as target new market segments, especially business travellers.

By adopting these solutions, all hotels – irrespective of their size or location – benefit from knowing their rooms are booked, inventory is updated, profit margins are maximized, and that they are tending to their guests, not to technology.

It is these solutions that have enabled hotels such as South Beach Group in Miami to lift its revenue by 17 percent and The Observatory in Australia to grow its direct bookings by 300 percent – all within one year.

For more information about SiteMinder, visit

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