Vendor Updates


2017 Summer
Addison, TX

“Being bookable and visible online is our No. 1 business focus.” That’s the key finding of research released over the past quarter by one of the global hotel industry’s leading cloud platforms, SiteMinder. According to SiteMinder’s Global Hotel Business Index 2017, the ability to increase direct bookings and grow online presence is a higher business priority for hoteliers this year than mobile bookings or personalization to enhance the guest experience.

The paradox realized by SiteMinder, however, is that in spite of 95 pecent of respondents ranking “driving guests to book direct” as a challenge, only 37 percent nominated “exploring new hotel technology and systems” as a high priority for their hotel business.

SiteMinder’s managing director, Mike Ford, said, “The results of SiteMinder’s inaugural Global Hotel Business Index is, again, evidence of the desire among hotels to maximize online channels and grow their business, but also the contradictory hesitation among them to try new technology that can support that effort. What hoteliers struggle to realize is that you can’t prioritize one without the other.”

He added, “With the ability to be set up within days and pay a low, flat monthly fee, SiteMinder’s solutions are examples of how simple it can be for hoteliers to achieve their desire of increasing direct bookings and growing their presence online, and forego the perception that driving guests to book direct is a challenge.”

Indeed, hotels around the world are seeing the benefits of using SiteMinder’s smart and simple technology. In March, SiteMinder was again recognized as a provider of one of the best products in Germany’s ever-growing hotel market, receiving its third consecutive Top hotel Star Award.

And, it isn't only hotels that see the benefits. Agilysys, Inc., partnered with SiteMinder in February, integrating its award-winning property management systems with SiteMinder’s platform to automate the flow of rates, availability and reservations for mutual hotel customers.

“This partnership combines the power of our rGuest cloud hospitality platform with the breadth of SiteMinder’s Channel Manager to make the online distribution of rooms simple and seamless for our joint customers,” Agilysys said.
Generating 43.5 million reservations worth $16 billion in revenue each year, SiteMinder’s platform includes:

The Channel Manager
The Channel Manager is a leading platform for online room inventory and dynamic rate management with connections to more than 200 of the world’s top PMSs, CRSs and RMSs, and more than 350 of its leading booking sites. It provides hotels with real-time updates of their rates and inventory, across all their channels, to maximize sales and eliminate overbookings.

TheBookingButton is a wholly branded internet booking engine for direct, commission-free bookings via the web. It provides hotels with higher conversions and occupancy rates. It features multilingual capability to enhance a hotel’s international presence, while being mobile-friendly and Facebook-compatible to reach guests wherever they are.

GDS by SiteMinder
GDS by SiteMinder is a single point of entry to the world’s travel agent network and major global distribution systems. It can drive down a hotel’s costs and offer unparalleled reach and exposure. GDS by SiteMinder offers hotels the opportunity to tap into new geographical markets as well as target new market segments, especially business travelers.

For more information about SiteMinder, visit

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