Vendor Updates


2018 Spring
Addison, TX

A decade of market disruption earned SiteMinder a place on The Silicon Review’s 2017 list of the “50 Best Companies to Watch” last October. The Silicon Review is one of the leading magazines for business and technology professionals around the world, focusing on innovative enterprise solutions developed by established industry providers.
Explaining the reasons for SiteMinder’s nomination, the magazine said, “The evolution to a level playing field for hotels has been one witnessed by SiteMinder – a company that, in 2006, disrupted the hospitality technology market by exploiting the free accessibility of the Internet to introduce software as a service. The SaaS commercial model catered to the many million hotels around the world that were looking to somehow increase their occupancy and revenue while minimizing their operational, sales and marketing costs.
“For the first time, those hotels were being asked to pay a low, flat monthly subscription fee rather than a hefty fee-per-transaction – and, in some instances, commissions – in exchange for a world of maximised opportunity on the web.
“Today SiteMinder is the leading cloud-based platform for hotels and a company that has stayed true to its vision of empowering hotels of all types and budgets to attract, reach and convert guests searching for their accommodation online.”
And, it wasn’t the only highlight of the quarter. SiteMinder signed groundbreaking partnerships with three of Latin America’s top OTAs – Despegar, and PriceTravel – and BridgeStreet Global Hospitality, to strengthen the visibility of serviced apartments around the world.
In October, the company signed the first wholly Italian-owned and operated hotel group in Atahotels and UNA Hotels & Resorts.
Top 15 Revenue-generating Booking Channels of 2017
SiteMinder has revealed the booking channels that generated the greatest revenue for hotels in the United States, Canada and other key tourism destinations in 2017. The lists are based on the 72 million hotel reservations that passed through SiteMinder’s channel management solution during the year to produce US $21.53 billion in gross revenue for the company’s 28,000 hotel customers around the world.
“These lists are testament to the incredible, material impact that a broad distribution strategy, which caters to a diverse business mix from various feeder markets, can have on a hotel’s bottom line,” said SiteMinder’s managing director, Mike Ford. “They also prove the enormous – and growing – value of direct and corporate bookings, with hotel websites and global distribution systems featuring in almost every list this year. Additionally, we see that hotels continue to look to the wholesaler sector as an important provider of guests, with a number of the world’s leading bed banks featuring in every list globally.”
The United States’ and Canada’s top 15 booking channels collectively contributed 87 percent of all revenue that passed through SiteMinder’s channel manager for hotels in the two countries in 2017, proving their effectiveness in attracting, reaching and converting today’s consumer. 
The top 15 revenue-generating booking channels for hotels in the United States and Canada were:
2. Expedia
3. Hotel websites (direct bookings)
4. Global distribution systems
5. Agoda
6. GTA
8. Hotelbeds
9. Hostelworld Group
10 Hotusa
11. Rakuten
12. Hotwire
13. HotelTonight
14. Orbitz
15. Tourico
For more information about SiteMinder, visit

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