Vendor Updates


2019 Spring
Addison, TX

SiteMinder announced a pioneering partnership with RoomIt by CWT, the hotel distribution division of Carlson Wagonlit Travel. The partnership provides a modern alternative to the traditional corporate travel distribution chain by offering eligible SiteMinder hotel customers direct access to a travel management company’s clients for the fi rst time.

Under the agreement, RoomIt will create a connection to SiteMinder’s platform so hotel users can offer their best available rates, corporate negotiated rates, consortia rates and any promotional rates directly to RoomIt travelers under CWT’s umbrella of multibillion-dollar corporate travel programs. The direct connection serves as an alternative means of rate distribution to RoomIt for accommodation providers seeking value and that meet certain business traveler criteria.

“The hotel industry is witnessing an unprecedented rise of direct connections, be that to guests or, now, a travel management company. This partnership is about rewriting the rules to provide hotels choice as they look to tap into the booming corporate travel market,” said SiteMinder’s managing director, Mike Ford.

Top 12 Revenue-generating Booking Channels of 2017
SiteMinder has revealed the booking channels that generated the greatest revenue for hotels in the United States, Canada and other key tourism destinations in 2018. Varying from direct hotel websites to a new host of third-party channels, the diversity of the lists this year refl ects a rise in consumer choice that is forcing hotels to compete for business on more booking channels than ever before.

Mike Ford said the increased diversity is also indicative of a booking landscape that has exploded in recent years and is showing no signs of slowing. According to Euromonitor International, global online hotel sales have surpassed $264 billion to represent over 170 percent growth in the last decade, including over 13 percent over the past year. “While 2018 saw tourism slow in parts of the world, we are undoubtedly in an age where the travel industry, as a whole, is exploding. Yet, the growth we are witnessing in online hotel sales is one story that remains largely untold. Hotels are key enablers of travel and what our fi ndings show is the unlocking of economies everywhere, from the outbound Chinese and Japanese markets to lesser known travel markets across Europe,” Ford said. “This year we found almost 20 instances of booking channels making a fi rst-time appearance in our lists. So, while the more popular brands continue to dominate, we are seeing a broader range of players emerging. This trend refl ects not only the ever-growing list of options now available to travelers booking their stay, but the subsequent need for hotels to be on more booking channels than ever to keep up with today’s endless paths-to-purchase,” Ford said.

The top 12 revenue-generating booking channels for hotels in the United States and Canada in 2018 were: 1. Expedia 2. 3. Hotel websites (direct bookings) 4. Agoda 5. Hotelbeds (including GTA and Tourico) 6. Global distribution systems 7. Hostelworld Group 8. Hotusa 9. HotelTonight 10. HotelsCombined 11. Rakuten 12.

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